In pitching your business, investors will ask questions about metrics such as customer acquisition cost, lifetime value, and churn rates. The purpose of the question is to discover what systems you have built into the company and how robust they are. In the early stages of a startup, the CAC,…

In running a startup, time management is a key skill for the founder.  Here are some key steps in managing time: 1. Set up a schedule with standard meetings, routines, and to-dos that recur each week or month. 2. Schedule your day in advance so you’re ready to execute the…

In pitching your business, focus on the benefits your product or service provides rather than listing out the features. Features answer the question — what, or what is it? Benefits answer the question — why, or why do you want it? In pitching your business, go beyond the features of…

In pitching investors, there are many ways to blow the pitch. Here’s a list of common mistakes startups make: Losing your temper and letting emotions get the better of you. Investors want level-headed people they can work with. Building the company only for the exit.   There must be a “why”…

In running a business, it’s important to use written contracts. It’s easy to negotiate an agreement verbally, but this often leaves loose ends that become a problem later. A written contract makes clear the responsibilities and duties of both parties and what each owes the other. It’s often the case…

In raising funding, you must have a growth story. Investors want to know your business is in motion with momentum and traction. Investors look for activity in four areas: sales, team, product, and fundraise. These are the factors under the control of the startup.   Other factors such as competition, market…

There are basic principles around fundraising that apply in every situation. First, the most important step in fundraising is to build a relationship with the investor. The more you know the investor and the more they know you, the better the outcome. Second, demonstrate results in every contact. Never show…

Many entrepreneurs fail to build a financial forecast claiming they cannot predict the future. The purpose of the financial forecast is not for future predictions, but rather for communicating the business plan to the investors. From the forecast, the investor learns what growth rate the entrepreneur is considering. The forecast…

If you successfully raised your seed round you will find that Series A funding to be a new challenge.  Series A funding is different from seed funding in several ways. In seed funding, the entrepreneur must convince the investor that they can sell the product. In Series A funding, the…

So, who does the Venture Capitalist serve? The VC raises funds from the Limited Partner and invests in startups. In talking with entrepreneurs, they make clear the VC serves the Limited Partners first. Many founders talk about how helpful the VC is to their company and personal growth. Entrepreneurs are…

There are many metrics for determining how well your SaaS business is doing. Net dollar retention is a key metric that indicates the health of the business. To calculate it, take the revenue at the beginning of the month, plus upgrades, minus downgrades and churn. Divide this by the revenue…

Investors look for certain things in the pitch to decide whether or not to pursue. In pitching VCs, make sure you cover the following points: Say what your company does in 10 words or less. This provides context so the investor knows how to understand the rest of the pitch….

Pitching is an important skill in fundraising. Consider these key points in your next pitch: Tell a compelling story, not just any story. Use the pitch deck to communicate the “Why” behind your business. Time is short, so make sure you hit the key points of the business — team,…

The process of raising funding brings the startup founder several intangible benefits. Here is a short list: Fundraising forces you to think through your business strategy and articulate it clearly. Investors will challenge your strategy requiring the founder to defend it. The pitch elicits feedback from the investors which often…

In raising funding, the startup should be doing as much diligence on the investor as the investor is doing on the startup. Start by checking out the portfolio of the investor and making contact with CEOs who have been funded by the investor. Ask the CEO about their experience with…

In approaching venture capital, it’s important to know something about the VC’s sweet spot for funding. By reviewing the VC’s website, you can see their portfolio. By reviewing their portfolio companies, you can get a sense of the stage and sector of deals they invest in. The best way to…

Startup founders need time-management skills to run a business. Here’s a list of key skills successful founders have: 1. Can set up daily routines and repeat them consistently. 2. Can prioritize tasks doing the most important ones first. 3. Can delegate tasks to others when others are better suited for…

Startup founders need strategy skills to run a business. Here’s a list of key skills successful startup founders have: 1. Business model design – the founder can review a situation and develop a business model to create a profitable business. 2. Buy vs. build – the founder can decide between…

Startup founders need problem-solving skills to run a business. Here’s a list of key skills to develop: 1. Critical thinking – ability to analyze the key factors around a situation and find the real problem to be solved. 2. Decision-making – ability to choose the right solution and see it…

Startup founders need emotional intelligence skills to run a startup. Emotional intelligence helps the founder control emotions and empathize with others. Here are the key components for building those skills: Self-awareness – this is the ability to know yourself and recognize your strengths, weaknesses, and limitations. The more you know…

Startup founders need to be visionary to run a startup. Vision starts with seeing a business opportunity and applying a solution to solve it. The founder clarifies the vision and shapes it into a platform, product, or application. This informs the founder of all business decisions going forward. It starts…

Startup founders need general business skills to run a startup. Here’s a list of skills to bring to your startup: – Ability to make decisions in a timely manner. – Ability to take risks on new ideas, people, and strategies. – Ability to communicate in a clear and precise manner….

Startup founders need management skills to run a startup. Here are some key skills to have: – Ability to wear multiple hats at one time since there’s not enough revenue to fill every role. – Can hire and manage the team members.  – Ability to set strategy and direction for…

Startup founders need to develop leadership skills to run a startup. Here are some key skills to have: – Know your market and research the competition well. – Demonstrate confidence in difficult situations and be able to make decisions and see them through. – Ability to build a strong team…

Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Startup founders need conflict management skills to run a startup. Conflicts arise among the team members for the following reasons: They come from differing beliefs and viewpoints.   In the short…

Startup founders need human resource skills. Here’s a list of skills to bring to your startup: Can identify talent that matches the company’s strategy.   This includes defining the jobs with roles and responsibilities. Ability to find and recruit the right people for the position. This includes assessing the skills candidates…

Startup founders need some technical skills. Here’s a list of skills to bring to your startup: 1. Microsoft Excel or Google Sheets – you’ll use this for budgeting, forecasts, and numerous other applications. 2. Data analysis – you should be familiar with Google analytics and other basic analytic tools to…

Startup founders need some accounting skills. Here’s a list of skills to bring to your startup: Accounting vs. bookkeeping – bookkeeping is entering revenues and expenses into the proper accounts. Accounting is generating the income statements and balance sheets, along with filing tax returns. Accounting methods – know the difference…

Startup founders need some financial skills. Here’s a list of skills to bring to your startup: 1. For business modeling – ability to calculate the unit economics of your business model including cost of customer acquisition and lifetime value of customer. 2. For fundraising – ability to calculate pre and…

Startup founders need some legal skills. Here’s a list of skills to bring to your startup: 1. Legal Entity – ability to set up an LLC or C-Corp for your business with proper articles of incorporation. 2. Cap Table – ability to set up the cap table with initial ownership…

Startup founders need recruiting skills. Here’s a list of skills to bring to your startup: 1. Ability to define the jobs to be done with the requisite skills. 2. Ability to identify qualified candidates in the market that meet the requirements. 3. Can engage the candidates to discuss a position…

Startup founders need marketing skills. Here’s a list of skills to bring to your startup: – Ability to analyze and choose a market segment to pursue – Can create a story around your startup that sells – Can define a position in the market and communicate it – Ability to…

Startup founders need sales skills. Here’s a list of sales skills to bring to your startup: 1. Can craft a compelling story about the startup to sell to investors, prospective employees, partners, and others.  2. Knows the competition and the other choices the prospect has. 3. Knows the customer’s language,…

Writing is a key skill every entrepreneur should have. Email, social media, website copy, and more, all rely upon good communication. Here are some key points to remember: It’s not about you, it’s about your reader and what this will do for them. Write the way you talk in a…

In managing deal flow, the key to winning the best deals is responsiveness. Startups submitting their deal are looking everywhere for funding and you’re just one option among many. Here are some key points to consider: Automate the initial response to a deal submission with an email acknowledging the sender….

In running deal flow, here are some best practices to consider: Automate your deal flow process as much as possible by capturing consistent information into one application. Track deal flow sources and analyze on a regular basis.   This shows where the best deals are coming from and where to spend…

Deal flow is the lifeblood of the startup investor. It’s important to assess the deals in short order to prioritize follow-up. One way to help this process is to apply a rating to each deal. Here are some key factors and how to calculate them to use in your rating:…

Startup investing requires deal flow and the best deal flow comes from proprietary sources. Here are some key points to set up your own process: Contact your attorney and accountant as they are good sources of deal flow that aren’t known by everyone else. Launch a content marketing program. Your…

Investors should set up a deal flow process that takes startups through in a timely manner. Here are the deal flow stages: Initial contact — before reviewing a deal there’s often a call or email that describes the deal. It’s best to provide initial feedback and ask key questions about…

Deal flow takes a substantial amount of time for the startup investor. It’s important to organize your deal flow process so it’s efficient. Use these steps to organize your deal flow. Set up a separate email for deal flow and use it to capture deals from websites, social media, and…

Running deal flow is a time-consuming process. There are steps you can take to automate it. Here are some key points to consider: Standardize the information you collect by using forms on the website. Capture referral partners or sources so you can measure the results. Collect the startup submissions to…

Deal flow is key to a startup investor’s success.  Investors seeking startups to fund can follow these steps to attract deal flow: Build a global network of venture partners, scouts, and micro funds. Showcase your network to the startup community to capture more startup interest.  Set up a series of…

Investors seeking more deal flow should look to their own network. Here are some steps to find deals from your contacts: Identify the type of startup you want to fund.  Search for contacts related to that sector and domain.  You’ll find experts with deep knowledge of the technology, as well…

Deal flow is important to the startup investor. After you set up your initial sources, you can expand your deal flow in the following ways: Connect with other startup investors and offer to share your deal flow with them and invite them to return the favor. The best deals come…

Deal flow is the lifeblood of startup investing. It’s important to set up sources to provide quality deal flow on a consistent basis. Here are the steps to set up your deal flow sources: 1. Map out the entrepreneurship and funding groups in your geographic area or sector. 2. Use…

Deal flow is key to successful startup investing. It takes a great deal of time, so it’s important to build a strong process for managing it. It helps to use a software tool to track it. Start with the key steps for running deal flow as follows: Set up a…

Deal flow is critical to successful startup investing. Here are some key points to consider: Deal flow gives you experience with founders, valuations, exits, and many other aspects of the startup process.  It teaches you a great deal about the market, current technology, and the startup ecosystem. Deal flow gives…

So how do you know when not to invest in a startup? Here’s a checklist of show stoppers: – There’s no business plan and no plan for an exit. – There’s no vision for the company. – There’s no growth in the target market. – The business doesn’t provide enough…

The best deals have more investors than they need. So how does an investor gain access to those deals? Startups choose investors who can provide support beyond the fundraise. Here are some examples: 1. Offering specific advice on how to build the business and grow it.  2. Make introductions to…

As a startup investor, you will find there are many deals to consider. In fact, there are too many startups to diligence and pursue. You want to build quality deal flow channels that meet your criteria and screen out the noise. Quality sources often have experienced entrepreneurs working on their…

So how do you know when to pull the trigger and invest in a startup? After applying the investment thesis, check for the following: – There’s a strong team with integrity, industry knowledge, and business experience. – They have product validation and market validation – the product works and people…

While there’s a great number of startups looking for funding, the startup investor needs to set up deal-flow sources. Your personal network is a good place to start. Contact not only investors in your network but also attorneys and accountants who may see deals seeking funding.  You can join the…

In analyzing potential investments, it’s important to understand their business model and how well it meets the venture investors’ requirements.  The business model consists of unit and customer acquisition economics as well as market and business economics. Unit economics is the cost to provide a product that drives gross margin.  …

The elevator pitch can do more for you than just give you a short-form pitch. It boils down your pitch to the bare essence. This helps you focus on your core value proposition. It helps you think through your pitch so you can prioritize the most important points. It gives…

The elevator pitch is one of the most important pitches you can give. Here are some key points to remember in delivering your elevator pitch: Keep it around thirty seconds.  Practice it to get the timing right. Use the rest of your time to engage with your audience in questions…

Today we’ll talk about a rolling close. Closing a fundraising round can be challenging given the schedules of the investors. A rolling close is used in a deal that is open to investors who can sign the documents and send in their money on their own schedule.   This allows the…

In pitching your startup for funding, you’ll find many opportunities to engage investors. Not all opportunities will provide substantial time and attention to investors. Develop an elevator pitch for those times when you have only a few moments to capture the investors’ interest. Here are some key points to consider:…

The elevator pitch is a key tool in your fundraise. Here are some best practices to make your elevator pitch a success: Before delivering your pitch, learn something about your audience. What are their careabouts? What motivates them? Customize your pitch for your audience. Don’t try to tell them everything,…

Elevator pitches can be used in many ways. The pitch states the problem, the solution, and how to learn more about it. In addition to fundraising, it can also be used in sales. Instead of asking for an investment, the ask goes to purchasing the product. Another type of elevator…

The elevator pitch follows a simple format. Start with the people who have this problem so the listener has context. Show the cost in time or dollars to demonstrate the size of the problem. Demonstrate your competitive advantage over the other solutions. Quantify the benefit with numbers. Propose the next…

In crafting an elevator pitch, the intro is the most important part. You must grab their attention and make them want to hear more. Start with a problem and show how big and costly it is. Generate curiosity in the listener by telling them you have a solution to that…

To craft an elevator pitch, start with the end in mind.  Do you want to pitch an investor? Do you want to sell a product?  Start the pitch with the problem you solve and what your company does. There needs to be a hook at the beginning of the pitch…

An elevator pitch is a short version of your fundraise pitch. Use it when you are engaging investors in situations where the slides are not available and the time is short. It’s useful for setting up a more formal presentation by giving the investor a reason to take the meeting….

There are pros and cons to working with Corporate VCs. Here are the pros: They take a long-term point of view giving the startup time to grow and develop. They bring access to partners, customers, and other resources. They bring domain knowledge far beyond what most traditional VCs bring. They…

Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In working with corporate VCs, follow these best practices: 1. Consider access to the R&D departments of the corporate VC and how much value that will add to your startup….

Corporate VCs can leverage their position in the industry to sign up good startups with an investment. The corporate VC brings a network of partners, distribution channels, a brand, an existing product line, and more.  An investment can leverage their research dollars and achieve more than if they build it…

Companies setting up a corporate VC arm often make the following mistakes: Treating the corporate VC arm as purely an acquisition pipeline. There are several other ways to gain value from a corporate VC structure than just recruiting target acquisitions. Not taking enough risk in selecting startups to pursue. The…

In setting up a corporate VC fund in your organization, consider the following: Start with the legal structure. You can either create an LLC legal entity for the fund or move the fund inside the corporate structure. Next, establish your investment thesis in alignment with your corporate strategic objectives.   Build…

While traditional venture funds increase their fund size over time, corporate VCs should keep their fund size low. Traditional VCs seek higher compensation and can do so by increasing the size of the fund which increases their management fee. Corporate VCs are often compensated as employees of the company with…

There are several approaches corporate VCs can take in setting up their venture program: For finding innovations for current challenges the corporate VC can use collaborative innovation tools such as coding sprints, hackathons, or Xprize competitions. For generating new business concepts, utilize accelerators by either bringing in an existing program…

Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Corporate VC funding continues to grow as companies look for innovation and startups look for funding opportunities. There are several types of corporate VC funds. Here are three: 1. Traditional…

There are several tools for the corporate VC to use in a venturing program. Here’s a list to consider: – Hackathon – invite those in the industry or area to participate in a coding challenge to solve a particular problem. – Shared resources – provide the community with a set…

Founders looking to raise funding from corporate VCs should avoid the following mistakes: 1. Not matching the corporate VC to the needs of the startup – corporate VCs bring not only money but strategic value. 2. Not understanding the corporate VC investment strategy – some corporate VCs invest for a…

Startups looking to take corporate VC funding should be aware of the requirements put on founders. Here’s a list to consider: – Corporate VCs may seek consent rights on contracts the startup enters with competitors. – They may seek higher levels of compliance on the part of the startup. –…

The corporate VC must set up and run a program. Here’s a list of core functions the corporate VC must cover: Planning out the portfolio – this includes estimating the size of each investment as well as the type of company to invest in. There needs to be a target…

With the growing number of startups seeking funding, it’s easy to increase your corporate VC fund to capture more deals. Fund sizes in many corporate VCs increase almost every year. For many startups, too much funding can bring unexpected problems. It’s best to start small and grow the fund organically….

Corporate venture capital is venture funding from a company, rather than a fund raised from limited partners. Most corporate venture capital invests for strategic reasons rather than financial ones. Reasons for corporations to invest in startups include the following: – Gain market insight through their startup portfolio companies – many…

Corporate VCs follow the startup cycle with many launching their programs at the peak of the cycle. Most Corporate VCs last about 4 to 6 years, at which point the economic cycle creates a challenging environment for the company. To be successful at running a corporate VC, you’ll need to…

Overall, corporate VCs invest more than traditional VCs by about 2%. Corporate VCs operate the same as traditional VCs with some exceptions: – Corporate VCs seek a strategic advantage rather than a financial return – Many don’t lead funding rounds but only follow them – They bring strategic support to…

Corporate venture capital is an existing business utilizing venture funding to further the company’s strategic objectives. The firm takes an equity stake in startups either through an internal fund or off the corporate balance sheet.  Unlike traditional venture capital, corporate VCs look to gain a competitive advantage for the company…

Corporate venture capital is an existing business utilizing venture funding to further the company’s strategic objectives. The firm takes an equity stake in startups either through an internal fund, or off the corporate balance sheet.  Unlike traditional venture capital, corporate VCs look to gain a competitive advantage for the company…

To ensure an advisor engagement is successful, make sure you set up an advisor agreement. This is a contract between the advisor and the company and defines the work to be done. Here are some key points to consider: Make clear what the advisor will do — bring experience, contacts,…

For family and friends funding, sometimes a promissory note is used to set up a loan. Here are some key points to consider in reading a promissory note: 1. The note summary section establishes the relationship between the borrower and the lender, the date of the note, the total loan…

In negotiating the valuation, it’s important to understand the impact of that valuation on follow-on rounds and the exit. A waterfall analysis maps out the cap table with subsequent rounds of funding. To run a waterfall analysis, create a spreadsheet with the cap table owners and the current fundraise round….

The Cap Table is an important part of any diligence process. In reviewing a startup’s Cap Table, look for these signs of a problem: – The current team has little equity and thus little incentive to see it through to an exit. – The Cap Table is complicated with multiple…

Investors review the cap table as part of their diligence process.  They look for the following in the cap table: The founders have a large enough stake that keeps them motivated. Those who have very little ownership will most likely not stay with it for the long haul. The right…

A fully-diluted cap table shows the impact of the conversion of convertible notes. A convertible note has a date of issue, an interest rate, a discount rate, a valuation cap, and a maturity date.   Upon maturity, the debt typically converts to equity. The conversion is based on the principal amount,…

It’s important to manage your cap table as you go. Fixing it later will cost you time and money. Here are some key points for managing your cap table: Consider setting up your cap table with a provider that keeps track of all transactions in one place. Founders should take…

It’s important for investors to see your cap table in its fully diluted form. The total number of shares issued or outstanding will determine the value of each share from which the shareholder can determine their percent ownership. For startups, issued shares and outstanding shares are the same thing.  Authorized…

If you have too many former founders with stock who no longer work at the startup, then you may need to clean up your cap table.  Due to a lack of a vesting schedule, those founders took substantial tranches of stock without staying long enough to build meaningful value. If…

So, who gets access to the cap table? In general, the CEO, CFO, the board of directors, and investors with information rights get access on an ongoing basis. Attorneys, auditors, and other financial professionals may get access to the cap table for specific projects. Employees generally don’t get access to…

The cap table stands for capitalization table and tracks the equity ownership in a company. It’s important to be able to read a cap table and understand what it says. The key terms to know include the following: – Pre-money – the value of the shares before the investment. –…

Term sheets tend to favor the founder over the investor or the other way around.  Here is how to tell if you have a founder-friendly term sheet: – Valuation skews to the higher end of the market in favor of the founders. – There’s no liquidation preference for the investors….

The cap table tracks the ownership in the company. In applying the company’s equity to the business there are several mistakes to avoid: One – Not vesting the equity over time.  It’s important to set up a vesting schedule for the equity to vest over the duration of the project….

As the startup grows it will add new entries to the cap table including new hires, option pools, advisors, as well as new investors. Here’s a list of potential changes to the cap table to watch for: New hires and options pools must be added. Employees who leave before all…

Cap Table stands for Capitalization Table and tracks the equity ownership in the company. This includes the number of shares each one owns and what percentage of the company it represents. It also lists the total number of shares issued as well as the number of authorized shares by the…

An advisory board is a group of three to five people who provide advice on how to grow your startup. They bring experience, contacts, and domain expertise. Advisory boards help the company grow and succeed. In recruiting for your advisory board, consider the following: Recruit diverse skills, networks, and experiences…

Once you’ve found an advisor you want to bring on board, consider the compensation. It’s important to pay the advisor something for their time and experience. Real work requires real pay. Not all advisors bring the same level of support to the startup. Also, consider that equity increases in value…

In recruiting an advisor, check to see if they have what it takes to be a good one: Have they been through the wringer?   Those who have been tested, such as nearing bankruptcy or going bankrupt will have a deeper understanding of the challenges in running a startup. Will their…

Here are some warning signs you may be talking to the wrong advisor: Their primary business-building experience came two tech generations ago. They have business experience but only in one area such as sales or marketing. They can relate their experience but have difficulty understanding your situation. They have a…