Latest Episodes

The Why Now "The why now" mental model builds the case that now is the right time to launch and raise funding for a startup. Timing is key to a successful startup launch. Launch too soon and the market won't be there. Launch too late and the competition will be…

Introduction to Mental Models A mental model according to Wikipedia is "an explanation of someone's thought process about how something works in the real world".   It is a representation of the surrounding world, the relationships between its various parts, and a person's intuitive perception about their own acts and their…

This is the Investor Connect Hot Topics program. I am Hall Martin, the host of the show in which we dive into current topics and how it impacts the startup space. I hope you enjoy this episode. For a full transcript, click here. _______________________________________________________ Thank you for joining us for…

Product Roadmaps The product roadmap is a shared resource that outlines the vision, priorities, and direction of a product over time. It aligns the goals of the company to deliver the product and sets the expectations of the customer. The first product is the minimum viable product and sets the…

Pre-seed Product Work The minimum viable product is one of the more challenging products to design. There are many choices and limited resources available. In designing your MVP consider the following: Scope into your core technology in building out the first version. Eliminate as much of the surrounding building as…