Latest Episodes

Meaningless Metrics   Some metrics are actually meaningless and tell you little about the business. Metrics should demonstrate customer interest and satisfaction through commitment of time or dollars. Here's a list of metrics to avoid: Number of downloads - by itself, it doesn't show the level of interest or progress. A…

On this episode of Investor Connect, Hall welcomes Alex Fauvel, Founder and General Partner at Two Hop Ventures. Headquartered in Amsterdam, North Holland, Two Hop Ventures is a traditional investment firm that invests capital in projects from around the globe that aim to secure the internet on a blockchain. The…

Marketplace Metrics  Here are the key metrics for marketplace startups: Match rate - the rate at which buyers and sellers engage with each other. To calculate, take the number of transactions in which there is a successful match and divide by the total number of attempted transactions. Time to match…

Customer Traction Metrics In raising funding, customer traction is a key focus point. Here are the metrics for measuring your traction: Customer acquisition - this includes all sources of leads such as website, email, social media, and referrals, as well conversion of leads to customers. You can look at these…

This is Investor Perspectives. I'm the host of Investor Connect, Hall T. Martin, where we connect startups and investors for funding. In our new Investor Perspectives series entitled "Faith-Based Investing in a Post-COVID World", you'll hear about primary trends and what makes for a successful faith-based company. As the COVID…