Startup Funding Espresso – Segment the Market
[audio src="https://traffic.libsyn.com/secure/angelconnect/04.segment_the_market.mp3"][/audio]Segment the Market Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Market segmentation divides your target market into logical groups based on needs, location, or other factors. The purpose of market segmentation is to identify the most…
Identify the Ideal Customer Profile
[audio src="https://traffic.libsyn.com/secure/angelconnect/03.identify_the_ideal_customer_profile.mp3"][/audio] In researching a market it’s important to identify the ideal customer profile. The ideal customer is the one who is best suited to buy your product or service. A startup should focus on finding and selling to ideal customers instead of selling to anyone. Here are the…
How To Size the Market
[audio src="https://traffic.libsyn.com/secure/angelconnect/02.how_to_size_the_market.mp3"][/audio] Sizing the market is a key step in researching an industry. Follow these steps to size the market for your startup. Define the total available market which is anyone you can sell your product to. Next, define the total serviceable market which is the segment of the…
Analyze Industry Trends
[audio src="https://traffic.libsyn.com/secure/angelconnect/01.analyze_industry_trends.mp3"][/audio] When conducting market research for your startup, it's crucial to differentiate between primary and secondary research. Primary research involves gathering data directly from individuals, which provides firsthand insights into customer experiences and needs. It helps you understand the target audience through methods such as interviews, focus groups,…
Investor Connect: AMA webinar with Merom Klein and Louise Klein
[audio src="https://traffic.libsyn.com/secure/angelconnect/IC.mp3"][/audio] On this episode of Investor Connect, Hall welcomes Merom Klein and Louise (Yochee) Klein, co-founders of Courage Growth Partners. Located in San Francisco, California, Courage Growth Partners specializes in helping startups cultivate a strong company culture to drive adoption and success. They work closely with emerging companies to…
