In raising funding, you must have a growth story.

Investors want to know your business is in motion with momentum and traction.

Investors look for activity in four areas: sales, team, product, and fundraise.

These are the factors under the control of the startup.  

Other factors such as competition, market size, and growth are not interesting.

Investors want to know what you are accomplishing, not what the market is accomplishing.

In every contact with the investor, bring up a key result in sales, team, product, or fundraise.

Most startups spend their air time with investors focused on the forecast.

Instead, show how your company is executing today.

Make sure you follow up to demonstrate how the growth story continues. 

It takes about four updates before the investor becomes convinced there’s a growth story underway.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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Thank you for joining your host Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.

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Disclaimer:
Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.