How To Hone Your Deal Selection Process Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Investors funding startups go through a great number of deals to find the ones to fund. The…

The KISS Note Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. KISS in the startup world stands for Keep It Simple Security. It’s similar to a convertible note. Here are the…

Under Promise, Over Deliver Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In fundraising, the startup founder should underpromise and overdeliver to the investor. Here are some key…

How To Use Framing in Your Pitch Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In pitching investors, framing can be used to position the startup as a successful business. Framing…

The Myths of Biotech Investing Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Biotech investing differs from tech investing. There’s often no revenue traction to assess. The…

How To Close a Strategic Investor Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Strategic investors are large companies that use startup investments to further their business…

Tips on How To Follow Up Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In raising funding, investor follow-up is the critical work of the campaign. Timeliness is a key factor. Each…

Best Practices in Raising a microVC Fund Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In raising a microVC fund, consider the following: It takes 12 to 18 months to raise an…

Investors Want To Know How the Business Will Be Successful Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Most first-time startups pitch their product to the investor rather than…

What LPs Look for in First-Time Fundraisers Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Limited Partners investing in venture capital funds are similar to startups raising funds…

How To Perform Investor Diligence Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Startup founders raising funding should ask as many questions of the investor as the investor asks…

The Cost of a Fundraise Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Fundraising will take time and money to complete. For the early stage, it’s primarily the time spent. …

Trigger Words To Show a Value Proposition Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Investors look for the startup’s value proposition to make an investment decision. In…

Taking VC Funding Means Taking the VC’s Business Model Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In taking venture funding, the startup is also taking the VC’s business…

Show How Your Startup Is Scalable Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Many startup fundraising pitches focus on the product.  It’s important for the investor to…

Key Elements of a Seed Pitch Deck Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. The goal of the pitch is to bring the investor up to speed on the deal in a short amount of time….

How To Make a Persuasive Pitch Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. The goal of the pitch is to persuade investors to support your startup. Here are some key techniques to…

Personalizing Investor Email Outreach Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Email outreach is a key component of fundraising. It’s an efficient way to reach out to…

Sharing Your Pitchdeck Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. The pitch deck is the initial document investors want to see. It’s important to have your pitch deck ready to…

Signs an Investor Is Not Interested in Your Pitch Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In pitching for funding, look for signs of interest from the investor. Here’s a…

Common Mistakes in Fundraising Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Successful fundraising comes from preparation, focus, and experience. Here are some common mistakes…

Key Elements of a Successful Fundraise Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Fundraising takes time, effort, and attention. The startup founder faces many demands from the…

Key Duties of the CFO Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. The CFO plays a key role in the early stages of the startup. Here are the key duties of the CFO: The CFO…

Feedback From VCs Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Investors hear many pitches and often give feedback to the startup. Some investors avoid giving feedback for the…

Negotiating Valuation With an Investor Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. The valuation is a negotiation, not a formula. Startup founders negotiating valuation should…

Founder Experience and Traction Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In raising funding, there are two key drivers to how much a startup can ask for funding. The first is…

Customize the Pitch for the Investor Type Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. There are many types of investors. Founders should customize the pitch for the investor…

Build a Relationship With the Investor Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In raising funding, it’s important to build a relationship with the investor. Upfront, the…

Make Sure the Convertible Note Has a Conversion Point Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Convertible notes are useful tools for fundraising. They are easy to set up and…

Talk to Investors As if They Were Already Partners Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. First-time founders often spend their pitch time selling their product. This fails…

Key Steps to FDA Approval for a Therapeutic Drug Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. FDA approval is a lengthy and involved process with therapeutic drugs that startups…

Preparing for a Crowdfunding Raise Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Crowdfunding is a viable method for raising funding for a startup. Here are some key considerations…

Key Metrics by Stage Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Investors use metrics to understand the performance of the startup. Here’s a list of key metrics by stage:…

How To Make Your Pitch Deck Look Professional Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. There’s a big difference between an average pitch deck and a great one. The great…

The Key Component to Investor Updates Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Updates to investors throughout the fundraise campaign are a must. Investors want to know you…

How To Get Your Investor To Help With Sales Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Investors can help their funded startup in many ways. In addition to making introductions…

How To Position Your Bridge Raise Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In raising funding, bridge rounds fill the gap between the stage raises. Startups use bridge raises…

How To Start Angel Investing Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. First-time investors often wonder where to begin in angel investing. Some join angel groups or syndicate…

Win, Expand, Extend in Vertical SaaS Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In a vertical SaaS business model, there’s a strategy for growth called Win, Expand, and…

More Control Points in Vertical SaaS Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Vertical SaaS is a great business model for startups to use. It focuses the product on one…

Control Points in Vertical SaaS Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Vertical SaaS is a great business model for startups to use. It focuses the product on one specific…

Why Invest in Vertical SaaS Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Vertical SaaS is a venture sector in the tech space. It narrows the scope of the startup to a single…

Raising an Inside Round Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Most startup fundraisers seek capital from outside investors who are new to the round. This brings new…

Using Rule 701 To Issue Equity to Employees Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In a startup, it’s helpful to compensate employees with company stock. Most companies…

Create a Sense of Urgency Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In running a fundraiser, it’s important to build a sense of urgency into the campaign. Here are some key…

The Role of AI and Data in Fundraising Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Startup fundraising begins with family and friends and then expands to the founders’ network….

Bring Three Stats for Your Startup Fundraising Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In raising funding, it’s important to showcase the key numbers behind your business….

Bring Three Stats for Your LP Fundraise Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Raising funds from Limited Partners requires a track record, an investment thesis, and a…

Raising Funding in Downtimes Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Fundraising goes through the same cycles as the stock market, When the stock market is going up it’s…

Show How Your Valuation Is Already Achieved Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Valuation is a key factor in a startup’s fundraising. Most startups show an aspirational…

The Four Phases of a Pitch Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. The successful startup pitch goes through four phases. Start by capturing their imagination. This could be…

Researching Investors for Your Fundraise Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Before launching your fundraiser campaign, make sure to research your investor prospects….

Fundraising Tips Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Most founders are raising funding for the first time. They often miss the nuances that come from experience. For the…

Conversion of a Convertible Note Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. There are three ways a Convertible Note converts to equity. The note matures and converts to equity…

How a VC Fund May Shut Down Early Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Venture Capital funds typically run on ten-year cycles. There are some conditions in which the VC…

Lifecycle of the VC Fund Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Venture Capital funds typically run on ten-year cycles. At a high level, the VC fund takes in capital from…

How To Answer “What’s Your Timeline?” Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Investors often ask startups raising funding, “What’s your timeline?” They want to…

How To Optimize for Efficiency Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In startup fundraising, capital efficiency is a key criteria for investors. They look to see how…

Choosing an AI Model for Your Startup Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Artificial intelligence, or AI, is becoming a standard part of every startup’s business. It can…

The Burn Multiple Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. The burn rate is a key metric for high-growth startups. This is the amount of cash being spent over and above the…

The Benefit of Investing in Tranches Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Tranching the investment means breaking it down into tranches or rounds.  Tranche comes from…

Aviate, Navigate, Communicate Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In flying an aircraft, there’s a saying regarding priorities: “Aviate, Navigate, Communicate.”…

Sell Your Business Instead of Shutting It Down Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Many startups fail to achieve product-market fit or breakout growth. Founders who…

State the Purpose Behind the Startup Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In pitching, start with the Why of the business. Why does this business exist? It’s important…

The Downside of SAFE Notes Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. SAFE Notes were designed to simplify the investment process. By removing many of the terms found in equity…

How To Raise a First-Time VC Fund Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Raising a first-time venture capital fund is hard work. Here are some key steps in raising a VC fund…

Fundraising Hones the Founder’s Skills Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Fundraising brings not only capital to the startup, but it also hones the founder’s skills….

Negotiating the Valuation Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Negotiating the valuation is a key step in the fundraising process.  Here are some helpful strategies…

Put the Why Before the How Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In pitching, it’s important to start with the why before diving into the how. The founder often dives…

How To Build a Relationship With a VC Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In raising funding, it’s important to make contact and build a relationship with a venture…

Use Angels for the Initial Fundraise Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In the earliest stages of the fundraise, angels are often a better fit than venture capitalists….

Key Series A Metrics Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Series A fundraises focus on growth. The goal of the fundraising pitch is not to show that you can sell the…

Uncapped SAFE Notes Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. SAFE notes are commonly used in startup fundraises. They most often come with a valuation cap. This means the…

Fundraising Requires a Process Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Fundraising is a complex problem that requires ongoing focus and effort over a period of time. It is…

Investor Introductions – the Good, the Bad, and the Ugly Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Investor introductions can be helpful in connecting with new investors….

Showing Traction at the Seed Level Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. At the seed stage, the product is just going into the market. The customer engagement is beginning….

The MicroVC Pitchdeck Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. MicroVCs need to raise funding to invest in startups, just as startups need to raise funding for their own…

Investor Access to Customers Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In the diligence process, investors may want to talk with the startups’ customers. Their goal is to…

The CEO Leads the Fundraise Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In a fundraiser, the CEO should lead it by setting the strategy and engaging investors. This doesn’t…

Non-Dilutive Funding Options Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Startup funding comes in two forms: dilutive and non-dilutive. Equity funding is dilutive in that the…

When To Consider Venture Debt Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In startup funding, there is venture capital and venture debt. Venture capital takes an equity stake in…

How To Stand Out From the Crowd Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In raising funding, it helps to stand out from the crowd of other startups pitching. Most founders…

Show the Business Model Unit Economics Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Early-stage companies pitching investors often have little revenue traction. In place of…

Raising Funding in a Down Market Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. The best time to start a new business is during a down market. Labor is plentiful. The competition is…

What Angels Look For Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Angel investors are not professional investors in the same way as venture capitalists. Angel investors are…

First Meeting With an Investor Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. After a number of calls with a prospective investor, there comes the first meeting in person. Here are…

Early Stage Traction Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In the very early stage of the life of a company, traction can be more than just revenue growth Here are some key…

Why Now? Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In raising funding, it’s important to instill a sense of urgency in the fundraiser. One of the key elements is describing…

Build Your Presence With a VC Fund Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In raising funding from a VC fund, it’s important to understand the partner team. Each VC fund…

How To Say No to a Startup Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Investors receive pitches from startups almost every day. Many of these startups simply don’t match the…

Don’t Play the Scenario Game in the Pitch Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Founders are confronted with many options for their fundraising. If they raise more, they…

Raising a Series B Round Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In raising a seed or Series A round, the story carries the fundraising pitch. Investors in those rounds are…

European Waterfall Model Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Venture capital funds use different payback structures. Each varies the structure for how the Limited…

How Performance-Based Valuations Work Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In startup funding, the valuation is often fixed and does not change. Performance-based…

Roadmap for Medical Device Startups Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. The path for a medical device startup is clearly defined. In building a medical device startup or…

Building the Competition Slide Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. The startup pitch deck should contain a competition slide. Some founders start the pitch with, ‘we…

Party Rounds – Going Without a Lead Investor Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In raising funding, many founders believe they can’t raise funding without a lead…

SaaS Growth Metrics Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. There are several key SaaS metrics to know in evaluating a startup. Here’s a summary of the key metrics: SaaS…

How To Build Momentum in Your Fundraise Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Fundraising has its ups and downs, including long patches of slow-paced activity. Here are…

How To Show Your Market Size Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. The market slide in the startup fundraise pitch shows the total available market opportunity. Here are…