Product Work by Stage of Funding

Product Work by Stage of Funding

February 13, 2024 by investor

Product Work by Stage of Funding

The founder works on the product throughout the life of the business.

Here’s the product work to be done at each stage of funding:

Pre-seed — research the market to identify the customer careabouts and product features.

Check the competition for their positioning and what market positions are left open.

Seed — build a minimum viable product and test it with customers.

Run several iterations of the MVP to gather as much feedback as possible.

Seed+ — turn the MVP into a standard product.

Take this product to market and start monetizing.

Series A — find product-market fit with your product.

Begin the growth trajectory.

Series B — set up the product for scaling the business.

Reduce the cost to build and deliver your product so that it has the right features and no more.

Series C — Expand the product into new geographies and applications.

Take the product and extend it to other use cases.

Track your product development through each stage of funding.


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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.