Product Differentiation Features

In product development, there are several types of features.

These include basic requirements, nice to haves and differentiators.

The basic requirements are table stakes. 

All products in the space have those features and customers expect them to be there.

These are must have features.

Then there are the nice to have features.

These are features the team found interesting or a customer or two requested.

They are not critical to the use of the product but it’s a nice plus.

Finally, there are differentiators.

These features add value and they help your product stand out from the competition.

These are the ones to push from a product management position as customers don’t necessarily ask for those features.

You must prioritize these on the product roadmap and overcome objections from the team who want to stick with the basic requirements.

It’s the differentiators that help you win new customers and stand out from the crowd.

Review your product roadmap for these features to make sure enough differentiators are making it into the roadmap.

 

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