Product Management in the Launch

The product manager plays a key role in the launch of the product.

Before the launch the product manager prepares sales and marketing.

This includes product training, competition analysis, and website content.

The goal of the launch is to establish an initial set of customers and grow the user base.

After the launch the product manager guides customer support to resolve user issues with the product.

This requires making updates to the product to fix critical issues.

The product manager works with the developers to define an upgrade plan for the product showing what features to include in each version of the product.

In addition, the product manager looks to increase revenue from the product through more users and upsells.

Also, reducing churn in the product.

The product manager aligns the product goals with the company’s strategic goals.

This includes building a loyal following among customers that burnishes the brand of the company.

The ultimate goal is to find product-market fit with the customer in which demand outstrips supply.

The product manager function changes over time and throughout the life of the product.

 

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