Product Management Best Practices

Product management is an ongoing process of analyzing the market and monitoring customer needs.

Here are some best practices for implementing product management at your startup:

Focus on your customer and not your product.

If every discussion with a customer starts with your product then you limit the feedback from the customer.

Start with the customer’s challenges to learn more and generate new ideas.

Create a mental model for the customer you are researching.

What is the problem they must solve and what is their workflow?

This opens up new applications for your product.

Observe the customer and their workflow to understand the problem better.

New applications often take a different approach to problem-solving.

Capture the customer research into a form that everyone can access and contribute.

Organize the customer research into meaningful structures so one can make sense of the data and can generate potential solutions.

Set up collaborative meetings to review the data and brainstorm ideas for solutions.

Propose solutions for the rest of the team to review and comment on.

Involve the entire organization in customer research to get the best ideas.

 

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