Investor Connect

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Negotiating the Valuation

Negotiating the Valuation Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Negotiating the valuation is a key step in the fundraising process.  Here are some helpful strategies…

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Put the Why Before the How

Put the Why Before the How Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In pitching, it’s important to start with the why before diving into the how. The founder often dives…

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How To Build a Relationship With a VC

How To Build a Relationship With a VC Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In raising funding, it’s important to make contact and build a relationship with a venture…

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Investor Connect: Family Office Roundtable Part III

In this episode of Investor Connect, we welcome Ken from Synaptically, who introduces a groundbreaking personalized therapy for Alzheimer’s disease. He discusses their innovative use of Transcranial Magnetic Stimulation (TMS) paired with Electroencephalograms (EEG) to achieve unprecedented results in slowing down disease progression. With two successful phase two clinical trials…

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Use Angels for the Initial Fundraise

Use Angels for the Initial Fundraise Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In the earliest stages of the fundraise, angels are often a better fit than venture capitalists….

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Key Series A Metrics

Key Series A Metrics Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Series A fundraises focus on growth. The goal of the fundraising pitch is not to show that you can sell the…

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Uncapped SAFE Notes

Uncapped SAFE Notes Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. SAFE notes are commonly used in startup fundraises. They most often come with a valuation cap. This means the…

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Fundraising Requires a Process

Fundraising Requires a Process Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Fundraising is a complex problem that requires ongoing focus and effort over a period of time. It is…

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Investor Introductions – the Good, the Bad, and the Ugly

Investor Introductions – the Good, the Bad, and the Ugly Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Investor introductions can be helpful in connecting with new investors….

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Showing Traction at the Seed Level

Showing Traction at the Seed Level Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. At the seed stage, the product is just going into the market. The customer engagement is beginning….

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Investor Connect: Family Office Roundtable – March 2025 Part 02

In this episode of Investor Connect, Hall T. Martin welcomes Brian to discuss emerging opportunities in deep tech spaces. Brian emphasizes life sciences and healthcare technologies, highlighting investments needed to innovate and control costs. He…

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The MicroVC Pitchdeck

The MicroVC Pitchdeck Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. MicroVCs need to raise funding to invest in startups, just as startups need to raise funding for their own…

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Investor Access to Customers

Investor Access to Customers Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In the diligence process, investors may want to talk with the startups’ customers. Their goal is to…

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The CEO Leads the Fundraise

The CEO Leads the Fundraise Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In a fundraiser, the CEO should lead it by setting the strategy and engaging investors. This doesn’t…

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Non-Dilutive Funding Options

Non-Dilutive Funding Options Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Startup funding comes in two forms: dilutive and non-dilutive. Equity funding is dilutive in that the…

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Investor Connect: Family Office Roundtable – March 2025 Part 01

In this episode of Investor Connect, Hall T. Martin, CEO of 10 Capital, introduces co-host Kat DeLillo and special guest Brian Wood of Wave Ventures. Brian delves into the innovative approach of Wave Ventures in partnering with universities to commercialize intellectual property. He shares the backstory of Wave Ventures’ collaboration…

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When To Consider Venture Debt

When To Consider Venture Debt Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In startup funding, there is venture capital and venture debt. Venture capital takes an equity stake in…

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How To Stand Out From the Crowd

How To Stand Out From the Crowd Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In raising funding, it helps to stand out from the crowd of other startups pitching. Most founders…

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Show the Business Model Unit Economics

Show the Business Model Unit Economics Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Early-stage companies pitching investors often have little revenue traction. In place of…

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Raising Funding in a Down Market

Raising Funding in a Down Market Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. The best time to start a new business is during a down market. Labor is plentiful. The competition is…

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What Angels Look For

What Angels Look For Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Angel investors are not professional investors in the same way as venture capitalists. Angel investors are…

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Investor Connect: Family Office Roundtable Part 04

In this episode of Investor Connect, we welcome Alan Foreman, the CEO of Be Secure, who discusses the transformative journey of his company in the realm of heart health. Alan shares that he founded Be Secure nine years ago after a lengthy career in Accenture’s Life Sciences division. Currently, the…

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First Meeting With an Investor

First Meeting With an Investor Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. After a number of calls with a prospective investor, there comes the first meeting in person. Here are…

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Early Stage Traction

Early Stage Traction Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In the very early stage of the life of a company, traction can be more than just revenue growth Here are some key…

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Why Now?

Why Now? Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In raising funding, it’s important to instill a sense of urgency in the fundraiser. One of the key elements is describing…

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Build Your Presence With a VC Fund

Build Your Presence With a VC Fund Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In raising funding from a VC fund, it’s important to understand the partner team. Each VC fund…

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How To Say No to a Startup

How To Say No to a Startup Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Investors receive pitches from startups almost every day. Many of these startups simply don’t match the…

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Investor Connect: Family Office Roundtable Part 03

In this episode of Investor Connect, Hall T. Martin talks with Mike Sloan, CEO and founder of Simple Labs, about their groundbreaking product, Cogni. Mike shares insights from his background in both bourbon and wine country, emphasizing the industry’s challenges such as significant losses from evaporation and spoilage. Cogni offers…

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Don’t Play the Scenario Game in the Pitch

Don’t Play the Scenario Game in the Pitch Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Founders are confronted with many options for their fundraising. If they raise more, they…

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Raising a Series B Round

Raising a Series B Round Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In raising a seed or Series A round, the story carries the fundraising pitch. Investors in those rounds are…

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European Waterfall Model

European Waterfall Model Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Venture capital funds use different payback structures. Each varies the structure for how the Limited…

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How Performance-Based Valuations Work

How Performance-Based Valuations Work Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In startup funding, the valuation is often fixed and does not change. Performance-based…

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Roadmap for Medical Device Startups

Roadmap for Medical Device Startups Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. The path for a medical device startup is clearly defined. In building a medical device startup or…

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Building the Competition Slide

Building the Competition Slide Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. The startup pitch deck should contain a competition slide. Some founders start the pitch with, ‘we…

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Investor Connect: Understanding Fiduciary Duties and Legal Risks for Board Members with Christopher Ezold of Wisler Pearlstine

In this episode of Investor Connect, Hall Martin chats with Christopher Ezold, a partner at the Pennsylvania-based law firm Wisler Pearlstine, which specializes in business, employment, and corporate law. Christopher dives deep into the fiduciary…

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Party Rounds – Going Without a Lead Investor

Party Rounds – Going Without a Lead Investor Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In raising funding, many founders believe they can’t raise funding without a lead…

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SaaS Growth Metrics

SaaS Growth Metrics Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. There are several key SaaS metrics to know in evaluating a startup. Here’s a summary of the key metrics: SaaS…

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How To Build Momentum in Your Fundraise

How To Build Momentum in Your Fundraise Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Fundraising has its ups and downs, including long patches of slow-paced activity. Here are…

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How To Show Your Market Size

How To Show Your Market Size Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. The market slide in the startup fundraise pitch shows the total available market opportunity. Here are…

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Best Practices in Telling Your Story

Best Practices in Telling Your Story Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Storytelling is a key skill in fundraising. Use these best practices in telling your story in the…

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Investor Connect: Family Office Roundtable Part 02

In this episode of Investor Connect, Hall T. Martin welcomes Herbert to discuss the pivotal role family offices play within the entrepreneurial ecosystem. Herbert highlights the importance of understanding local accelerators, venture capitalists…

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How Much Funding To Raise Based on Valuation

How Much Funding To Raise Based on Valuation Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In planning the fundraiser, the amount of funding is a key factor to determine. The…

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How To Wrap Up a Pitch

How To Wrap Up a Pitch Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In a pitch to an investor, there’s no need for an agenda slide or a summary slide.  The investor knows…

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Basic Mistakes in Fundraising

Basic Mistakes in Fundraising Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In the startup world, there are mistakes founders make in their fundraisers. Avoid these basic mistakes…

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Basic Due Diligence

Basic Due Diligence Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Investors pursuing an investment in a startup should perform due diligence on the business. The purpose is to…

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Key Slides in Your Pitch Deck

Key Slides in Your Pitch Deck Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In the pitch, there are specific slides that are key to the investor. Here’s a list of key slides to…

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Investor Connect: Family Office Roundtable Part 01

In this episode of Investor Connect, Hall T. Martin talks with Herbert Drayton, a partner at Highmark Capital, about the importance of building capacity before expecting change in the startup ecosystem. They delve into the legwork involved in…

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Burn Multiple

Burn Multiple Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Burn rate is the amount of cash spent over and above the revenue received. It’s typically calculated on a monthly…

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Pre Seed Seed Seed+ Seed++ Series A

Pre Seed Seed Seed+ Seed++ Series A Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In startup funding, the raises come in rounds.   The startup can raise a pre-seed round…

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The First Raise Is a Minimum Round

The First Raise Is a Minimum Round Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In startup fundraising, many founders try to raise too much funding in the first round. This causes…

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Valuation Is the Primary Factor Impacting Returns

Valuation Is the Primary Factor Impacting Returns Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. There are many terms in a startup fundraising terms sheet. Valuation is the primary…

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Consider Dilution in Setting Your Fundraise

Consider Dilution in Setting Your Fundraise Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In startup fundraising dilution is a key issue for founders. At each stage of funding…

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Investor Connect: Navigating Legal Challenges with Christopher Ezold of Wisler Pearlstine

In this episode of Investor Connect, Hall T. Martin chats with Christopher Ezold, partner at Wister Pearlstine, a Pennsylvania-based law firm specializing in business, employment, and corporate law. Christopher shares insights on emerging legal risks…

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Diligencing AI Startups

Diligencing AI Startups Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Artificial intelligence or AI brings new capabilities and applications. Many startups launch their business…

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Medical Device Milestones

Medical Device Milestones Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. The medical device startup has a well-defined list of milestones to achieve to bring a product to market….

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Overcoming the Investors’ Hesitancy

Overcoming the Investors’ Hesitancy Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In fundraising, there comes a time when the investor must decide to join or pass on the round….

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How Private Equity Differs From Venture Capital

How Private Equity Differs From Venture Capital Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Private equity and venture capital are different types of investment. Here are the key…

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The Gap Between Seed and Series A

The Gap Between Seed and Series A Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In startup funding, we talk about preseed, seed, Series A, Series B, and so forth. It sounds like…

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Investor Connect: TEN Capital Virtual Investor Education Series Part 4

In this episode of Investor Connect, we dive into the world of live entertainment as a service with Jason Seitz of Ticket Rewards. Jason provides an insightful overview of how Ticket Rewards is transforming live entertainment by partnering with brands…

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The Startups Advantage Over Big Companies

The Startups Advantage Over Big Companies Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. While big companies have size, resources, and reach, the startup holds advantages of their…

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Startup Stages

Startup Stages Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. The startup goes through several stages before it achieves product market fit and then scaling. Here are the key steps…

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No NDAs Before the Investor Pitch

No NDAs Before the Investor Pitch Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In startup fundraising, the NDA comes near the end of the process, not at the beginning. An NDA…

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Fundraising – Important but Not Urgent

Fundraising – Important but Not Urgent Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Fundraising can be hard for startups because it falls into the important but not urgent…

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What Angels Can Do for Your Startup

What Angels Can Do for Your Startup Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Angels can bring more value than just funding to your startup. Here’s a list of what angels can…

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Investor Connect: TEN Capital Virtual Investor Education Series Part 3

In this episode of Investor Connect, host Hall T. Martin speaks with Barry Fella of Cranial Devices about their innovative approach to treating hydrocephalus. Barry sheds light on the significant challenges associated with the current treatment…

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Comparing Funding Sources

Comparing Funding Sources Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In startup fundraising, there are four distinct groups to consider for funding. The list includes venture…

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How To Fundraise in Down Markets

How To Fundraise in Down Markets Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. The venture world cycles up and down based on technology breakthroughs, stock market gyrations, and…

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Core Slides in the Pitchdeck

Core Slides in the Pitchdeck Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. The pitch deck tells the startup’s story and provides key information about the investment opportunity to…

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Startup Business Models

Startup Business Models Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Businesses sell to consumers, which is called B2C, or to businesses called B2B. Startups aggregate users,…

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Investor Connect: TEN Capital Virtual Investor Education Series Part 2

In this episode of Investor Connect, Hall T. Martin chats with Mike Sloan, Founder, and CEO of Simple Labs. Mike introduces Cogni, an innovative device designed to tackle significant challenges in the wine and spirits industry, such as product loss…

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The Pre-Seed Pitch Deck

The Pre-Seed Pitch Deck Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. The pre-seed company raising funding faces a challenge. There are no revenue, traction, or performance metrics…

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Help the Investor Understand Your Pitch

Help the Investor Understand Your Pitch Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Investors hear a great number of pitches. In each pitch, the investor must figure out what the…

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Negotiating the Valuation

Negotiating the Valuation Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Negotiating the valuation is a key step in the fundraising process.  Here are some helpful strategies…

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Best Practices for Series A Fundraising

Best Practices for Series A Fundraising Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Fundraising for Series A is fundamentally different from fundraising for a seed round. In the…

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Matching Risk To Reward

Matching Risk To Reward Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In choosing an investment, the investor matches risk to reward. A public stock may go down but most likely…

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Investor Connect: Scalable Startups and Effective Marketing Strategies with Jason Kutasi

In this episode of Investor Connect, Hall Martin engages in a conversation with Jason Kutasi, a prominent member of YPO, a global leadership community for young presidents. Jason discusses his journey from exiting a D2C children’s book publisher to Scholastic, to establishing an ad agency post-exit. He shares his expertise…

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The Secret Is in the Iterations

The Secret Is in the Iterations Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Many founders try to tell everything to the investor in the first pitch. This is not possible as…

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Investor Connect 818: Scalable Startups and Effective Marketing Strategies with Jason Kutasi

In this episode of Investor Connect, Hall Martin engages in a conversation with Jason Kutasi, a prominent member of YPO, a global leadership community for young presidents. Jason discusses his journey from exiting a D2C children’s book publisher to…

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What Not To Say in a Fundraise

What Not To Say in a Fundraise Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In raising funding, startups should avoid these statements to investors. “We have no competition.”…

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What Is a Value Proposition

What Is a Value Proposition Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. A value proposition is a feature that makes the startup valuable to the customer. It’s not your mission…

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Don’t Overhype It

Don’t Overhype It Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In raising funding, it’s important to articulate all the values in the deal. If you don’t mention it, then it…

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Investor Connect: Insights from Christopher Ezold of Wisler Pearlstine, LLP

In this episode of Investor Connect, Hall T. Martin speaks with Christopher Ezold, a partner at Wisler Pearlstine, a Pennsylvania-based law firm specializing in business employment and corporate law. Christopher provides valuable insights into the common types of lawsuits startups and growing businesses face, such as violations of non-compete agreements,…

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How To Enhance an Investor Update

How To Enhance an Investor Update Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In writing an investor update, include the status of the business, key milestones achieved, and…

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Investor Connect 817: Insights from Christopher Ezold of Wisler Pearlstine, LLP

In this episode of Investor Connect, Hall T. Martin speaks with Christopher Ezold, a partner at Wisler Pearlstine, a Pennsylvania-based law firm specializing in business employment and corporate law. Christopher provides valuable insights into the…

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Add Investor Relations to Your Website

Add Investor Relations to Your Website Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In raising funding, prospective investors use your website to learn more about the business….

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The Importance of Your Website in a Fundraise

The Importance of Your Website in a Fundraise Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Your website plays a key role in your fundraising. The first place an investor goes…

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How To Use Round Closings

How To Use Round Closings Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In planning out a fundraise, it’s best to break the raise into a series of round closings. Communicate the…

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Steps To Plan Your Fundraise

Steps To Plan Your Fundraise Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Before you launch a fundraise, first plan out your investor engagement: Follow these steps to prepare:…

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Building the Fundraise Funnel

Building the Fundraise Funnel Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In raising funding, it’s important to build a funnel into your fundraising. Just as you have a funnel…

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Milestone Your Valuation Caps

Milestone Your Valuation Caps Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In strategizing your fundraising, it’s best to break your raise into tranches. Most raises start with…

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Investor Connect: TEN Capital Virtual Investor Education Series Part 1

In this episode of Investor Connect, host Hall T. Martin and co-host Kat Delvedio dive into TenCapital’s initiatives and upcoming events aimed at bridging the gap between startups and investors. We emphasize the importance of building investor…

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You’re Too Early for Us

You’re Too Early for Us Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Startup founders raising funding will often hear an investor say ‘You’re too early for us.’ Many…

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Keep Going Till the Money Is in the Bank

Keep Going Till the Money Is in the Bank Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In fundraising, the deal is not done till the money is in the bank. Many founders stop their…

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Fundraise Closing Rate

Fundraise Closing Rate Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In sales, the average close rate of prospects is 5% to 10%. This often seems low to first-time salespeople who…

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Research Your Investors

Research Your Investors Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Just as investors do research on the startup so the founder should do research on the investors. Research…

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Investor Connect: with Christopher Ezold of Wisler Pearlstine, LLP

In this episode of Investor Connect, Hall T. Martin is joined by Christopher Ezold, a partner at Wisler Pearlstine, a law firm based in Pennsylvania that specializes in business, employment, and corporate law. Christopher shares insights into the…

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Demonstrate Credibility With Investors

Demonstrate Credibility With Investors Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In raising funding either as a startup looking for investors or a VC fund manager looking for…

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Identify a Champion in the Group

Identify a Champion in the Group Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In raising funding look for those who believe in your project and believe in you. Don’t spend too…

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You Need To Have Thick Skin

You Need To Have Thick Skin Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In the fundraising process, the startup founder will hear ‘no’ many times from investors. For the…

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It Takes Seven Touches

It Takes Seven Touches Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. It takes seven touches to close a sale. So it takes seven touches to close an investor. In the selling process,…

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