Investor Connect

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The A Team With the B Plan

The A Team With the B Plan In funding startups, look for the A team working on the B plan. In this situation, the team can clearly accomplish the task at hand because they’ve done it before and the task is not that hard. The opposite of this is the team that has little experience […]

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Financial Analysis

Financial Analysis In diligencing a startup, analyze the financial statements to understand the business better. Here are key items to check: – Where does the revenue come from? – What could stop or halt the revenue? – How far is the company from profitability? – How much cash is on hand and, given the burn […]

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Future of Funding Series: Investor Acquisition Marketing for Crowdfunding Campaigns with Jason Fishman of Digital Niche Agency

This is the Investor Connect Crowdfunding Launch Program. I’m Hall T Martin, the host of the show, in which we take questions from startups and investors on crowdfunding topics.  I hope you enjoy this episode. For a full transcript, click here. Thank you for joining us for the Investor Connect Crowdfunding Launch Program where we […]

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Business Model Analysis

Business Model Analysis The business model shows where the company incurs costs in order to generate revenue.  In diligencing a startup, spend some time analyzing the business model to determine how robust and profitable it is. Check the revenue to see how much is recurring, repeating, or one-off. The more revenue that is recurring based […]

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Investor Connect: Michael G. Hiles of 10XTS

On this episode of Investor Connect, Hall welcomes Michael G. Hiles, Founder, and CEO at 10XTS. 10XTS helps capital markets participants leverage the emerging global decentralized capital market infrastructure. Their solutions are built upon XDEX, an institutional-grade asset tokenization platform and network that puts the power of holistic data ownership back into the hands of […]

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Due Diligence Mistakes

Due Diligence Mistakes There are several mistakes one can make in the due diligence process. Here are a few points to check: Focusing on every potential risk in the deal and not the primary risks. In this case, diligence turns into a never-ending slog with no endpoint. Many CEOs are successful entrepreneurs who did well […]

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The Risks in the Deal

The Risks in the Deal In diligencing a startup, focus on the key risks. Here’s a short list to review: The team — do they have the skills and will they remain committed to the company? The market — will the market continue to grow? The competition — will there be new competitors that come […]

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Investor Connect: Stefano Gurciullo of Redstone VC

On this episode of Investor Connect, Hall welcomes Stefano Gurciullo, Partner at Redstone VC. Redstone is a Berlin-based venture capital firm managing multiple VC funds and working with corporate venture funds. They reinvented corporate venture capital through their VC-as-a-Service model, which connects industry leaders with ambitious founders. Together with their industry partners, they activate corporate […]

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Risks and Assumptions

Risks and Assumptions In diligencing a startup, it’s important to articulate the risks and the assumptions you have about the startup. Start by identifying the risks in the deal. The team, product, market, technology, and competition are key sources of risk.  List out each one and what risks the company faces. Prioritize the most important […]

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Key Factors in Diligence

Key Factors in Diligence There are several factors to achieve success in running a due diligence process. First, dedicate at least 20 hours to due diligence.   Many investors dedicate less than 20 minutes. Share your diligence findings with other investor groups in return for their findings. Apply your skills and network to the process where […]

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TEN Capital Presents AMA: Finding Product-Market Fit featuring Jeff Eversmann of Long View Technology Ventures

This is the TEN Capital AMA show. I’m Hall T. Martin, the host of the show in which we interview investors and founders on current topics.  Our guest is: Jeff Eversmann of Long View Technology Ventures I hope you enjoy this episode. For a full transcript, click here. For more episodes from Investor Connect, please […]

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Form C Disclosures for Crowdfunding

Form C Disclosures for Crowdfunding Equity crowdfunding is a regulated fundraise by FINRA, the Financial Industry Regulatory Authority. A company can raise up to $5M on equity crowdfunding. Anyone can invest. Those who are not accredited investors are limited to $2,200 per year per company. Those raising funding must file a Form C with the […]

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Investor Connect: Bill Flynn of Catalyst Growth Advisors

On this episode of Investor Connect, Hall welcomes Bill Flynn, CEO, and Chief Catalyst at Catalyst Growth Advisors. Started in 2016, Catalyst Growth Advisors is based in Boston, MA, and serves leaders worldwide by predicting the future through deliberately creating it, leveraging, and teaching a growth framework largely influenced by the greatest thought leaders in […]

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What Is Reg CF Crowdfunding?

What Is Reg CF Crowdfunding? Reg CF refers to the SEC regulation for equity crowdfunding. This form of crowdfunding offers the investor an equity stake in the company. By contrast, rewards platforms provide the product to those who provide funding. In equity crowdfunding, the investor must hold the stock for at least twelve months. Anyone […]

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How Equity Crowdfunding Is Different From Traditional Fundraises

How Equity Crowdfunding Is Different From Traditional Fundraises Equity crowdfunding is different from traditional fundraises. Here is a list of differences to consider: Traditional fundraises expose your company to accredited investors which is a much smaller group. Equity crowdfunding exposes your company to the general public which brings greater branding and awareness. This helps promote […]

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Lessons Learned Using a Product-Led Growth Strategy in a SaaS Business

This is the Investor Connect KiwiTech 2022 podcast series. In this series, we discuss trends and topics in the startup world. I hope you enjoy this episode. For a full transcript, click here. Thank you for joining us for the Investor Connect KiwiTech 2022 podcast series. For more episodes, please visit the site at: http://investorconnect.org […]

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Legal Issues in Equity Crowdfunding

Legal Issues in Equity Crowdfunding There are specific legal issues regarding equity crowdfunding campaigns. Here’s a list to keep in mind: The regulations for fundraising are as follows: Reg CF — SEC designation for an equity crowdfunding raise that lets anyone invest in a startup for equity up to $5M. Reg A+ — SEC designation […]

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How Long Does It Take to Run an Equity Crowdfunding Campaign?

How Long Does It Take to Run an Equity Crowdfunding Campaign? In running an equity crowdfunding campaign you’ll need to budget time to prepare for the campaign as well as run it. Preparations include applying to launch a fundraise campaign. This requires completing a Form C and setting up your campaign on a crowdfunding portal […]

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Investor Connect: Jeremy Miller of Health-E Commerce

On this episode of Investor Connect, Hall welcomes Jeremy Miller, Chairman, and Founder of Health-E Commerce. Health-E Commerce is the parent brand of a portfolio of brands that consists of its brand FSA Store, HSA Store, WellDeserved Health, and Caring Mill. Health-E Commerce’s mission is to make it simple and convenient for the 35 million […]

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Equity Crowdfunding Checklist

Equity Crowdfunding Checklist There are several key elements to running a successful equity crowdfunding campaign. Here’s a checklist to consider: Create a campaign plan — list of what you will promote and when.  This includes updates, events, and other activities to promote your fundraise. Build the campaign documents — the pitch deck, video, and talking […]

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Investor Connect: Benjamin Grubbs of Next 10 Ventures

On this episode of Investor Connect, Hall welcomes Benjamin Grubbs, Founder of Next 10 Ventures. Next 10 Ventures is an operating and investment company focused on incubating and accelerating new businesses, content, products, and services within the global creator economy. Its mission is to enrich, inspire, and entertain kids and young adults via the investments […]

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How to Find More Investors for Crowdfunding Campaigns

How to Find More Investors for Crowdfunding Campaigns In running a crowdfunding campaign, you may need to find additional investor groups for your fundraise. These investors include those who are interested in your industry category, or have a passion for the cause, or share the same affinity for the product or service you are promoting. […]

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What to Do for a Successful Crowdfunding Launch

What to Do for a Successful Crowdfunding Launch Before launching your crowdfunding campaign, make sure you do the following: Create high-quality images and videos for the campaign page.  Poor visuals reflect poorly on the company. Create a well-organized and compelling story about your fundraise. Focusing solely on the product and nothing else will leave the […]

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How to Spot the Best MedTech & Healthcare Deals in a Changing World

This is the Investor Connect KiwiTech 2022 podcast series. In this series, we discuss trends and topics in the startup world. I hope you enjoy this episode. For a full transcript, click here. Thank you for joining us for the Investor Connect KiwiTech 2022 podcast series.  For more episodes, please visit the site at: http://investorconnect.org   […]

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Telling Your Story in a Crowdfunding Campaign

Telling Your Story in a Crowdfunding Campaign  Storytelling is an effective tool in a fundraise. Here are some key points on how to tell your story in a crowdfunding campaign: Start with your overall cause, such as helping students graduate or improving people’s wellness. Call out your value proposition upfront — for example, “we help […]

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Testing Your Deal for a Crowdfunding Raise

Testing Your Deal for a Crowdfunding Raise Crowdfunding works well with certain types of products and businesses. Consider these points in determining if crowdfunding is a good fit for your campaign: 1. Is the value proposition immediately clear when someone sees it? 2. Does it solve a specific need rather than a general tool? 3. […]

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Investor Connect: Patrick Polak of Newion Partners

On this episode of Investor Connect, Hall welcomes Patrick Polak, Managing Partner at Newion Partners. Founded in December 2000, Newion Partners is an Amsterdam-based venture capital firm investing in B2B cloud, SaaS, and software companies. Newion is a highly dedicated and involved investor that is actively engaged with its portfolio companies and keeps in close […]

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How to Choose a Crowdfunding Platform

How to Choose a Crowdfunding Platform There are many platforms available for crowdfunding. Consider these points in choosing one for your fundraise: Set your fundraising goals so you know how much money you need to raise. Do you want a general platform with broad coverage or a niche platform with deeper relationships? In addition to […]

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Investor Connect: Jessica Karr of Coyote Ventures

On this episode of Investor Connect, Hall welcomes Jessica Karr, Founding General Partner at Coyote Ventures. Coyote Ventures is a venture capital fund investing in early-stage startups that are innovating in women’s health and wellness, founded by Jessica Karr and Dr. Brittany Barreto, who are scientists turned entrepreneurs turned investors. Women’s health is a $1T+ […]

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More Mistakes in Crowdfunding Campaigns

More Mistakes in Crowdfunding Campaigns  Fundraising requires preparation and execution.  Avoid these additional mistakes in running your crowdfunding campaign: Not building your crowd before launching your campaign. It’s important to identify your crowd and raise awareness about your upcoming campaign. Not developing relationships with influencers and networkers who can extend the reach of your campaign. […]

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Mistakes in Crowdfunding Campaigns

Mistakes in Crowdfunding Campaigns  Fundraising requires preparation and execution.  Avoid these mistakes in running your crowdfunding campaign: Not understanding the rules and regulations around crowdfunding, including what you can and cannot do. Launching without market validation or product validation.   You must prove to the investor that customers will pay for the product, and it works. […]

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Investor Connect: Edward Ismawan Chamdani of Ideosource Venture Capital, Gayo Capital and StarCamp

On this episode of Investor Connect, Hall welcomes Edward Ismawan Chamdani, Managing Partner at Ideosource VC, Gayo Capital, and StarCamp. Ideosource Venture Capital started in 2011 investing in more than 30+ tech startups with a combined valuation of multiples of billions of US dollars in 2021. Ideosource VC was set up as a two GP […]

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Benefits of Crowdfunding

Benefits of Crowdfunding Crowdfunding brings many benefits to the startup raising funding. Here are some key points to note: It gives the startup a whole new network of potential investors to pursue. Instead of raising only from accredited investors, crowdfunding raises from everyone. It gives the startup a way to raise money for reasons beyond […]

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Best Practices for Crowdfunding Campaigns

Best Practices for Crowdfunding Campaigns In running an equity crowdfunding campaign, include these best practices: 1. Tell a story — show how you came up with the idea for the product and how customers and partners validate it. 2. Prepare your investor network — build a list of potential investors who you can pursue. 3. […]

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Future of Funding Series: Tips for a Successful Crowdfund Raise with Jonny Price of Wefunder

Future of Funding Series: Tips for a Successful Crowdfund Raise This is the Investor Connect Crowdfunding Launch Program. I’m Hall T Martin, the host of the show, in which we take questions from startups and investors on crowdfunding topics. I hope you enjoy this episode. For a full transcript, click here. Thank you for joining […]

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Key Components of a Crowdfunding Campaign

Key Components of a Crowdfunding Campaign There are several key components of a crowdfunding campaign. Consider how to include these in your fundraise: Goals — set goals for the campaign including mailers sent, investors contacted, and funds raised. Draw from the experience of other crowdfunders to set realistic goals. Platforms — research the various platforms […]

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How to Set Your Crowdfunding Goal

How to Set Your Crowdfunding Goal In setting your crowdfunding goal, create a list of needs for growing your business. From this list, create an overall fundraise goal.  Break the goal into three stages. Set the first stage relatively low, as the initial funding is the most difficult. Focus on family and friends to fund […]

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Investor Connect: Joe Raczka of York IE

On this episode of Investor Connect, Hall welcomes Joe Raczka, Co-founder, COO, and Managing Partner at York IE. Headquartered in New Hampshire, USA, York IE is a vertically integrated strategic growth and investment firm helping reshape the way companies are built, scaled, and monetized. Through Fuel™, its SaaS platform, hands-on advisory services, and selective early-stage […]

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Key Elements of a Crowdfunding Campaign

Key Elements of a Crowdfunding Campaign Successful crowdfunding campaigns share several key elements. Here are some key points to include in your fundraise campaign: Clear value proposition — make clear what your product does and the value it brings. Story — tell what problem it solves and the background on how the product came to […]

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What Is Crowdfunding?

What Is Crowdfunding? Crowdfunding refers to fundraising in which you can raise funding from anyone and not just accredited investors. Typically, these investors fund early-stage companies in various ways. Here’s a list of the different types of crowdfunding: 1. Equity-based crowdfunding — the investor receives an ownership stake in the company. 2. Reward-based crowdfunding — […]

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Investor Perspectives: Show 8 – Faith-Based Investing in a Post-COVID World – Changes Expected in the Coming 12 Months

This is Investor Perspectives. I’m the host of Investor Connect, Hall T. Martin, where we connect startups and investors for funding. In our final Investor Perspectives episode entitled “Faith-Based Investing in a Post-COVID World”, you’ll hear about changes expected in the coming 12 months and our guests’ final thoughts. As the COVID pandemic passes, we […]

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Mistakes to Avoid in Financial Modeling

Mistakes to Avoid in Financial Modeling Your financial model can be used not only for fundraising, but also for running your startup. Avoid these mistakes in setting up your financial model: Tying your revenue to a factor that doesn’t actually drive revenue. Figure out what actually drives sales and build your model around that. Trying […]

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Investor Connect: Glib Buriak of HIFE VC

On this episode of Investor Connect, Hall welcomes Glib Buriak, Managing Partner at HIFE VC. HIFE is a venture arm of the Ukrainian investment company Adamant Capital, with 12 years in the market. HIFE searches for local talents or teams to build or develop businesses in areas of MedTech, FinTech, AgroTech, EdTech, and digital transformation. […]

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Back of the Envelope Financial Model

Back of the Envelope Financial Model In setting up a fundraising plan at a high level, you set a revenue target five years out.  You then draw a line from today to that five-year mark.  Your fundraise and hiring plan will come from that. To calculate this quick and dirty version of the financial model, […]

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How to Show Financials in a Pitch Deck

How to Show Financials in a Pitch Deck The financial projection is a key element in the presentation to investors. Many founders cut and paste cells from the financial model spreadsheet into a slide. This renders the information unreadable as the spreadsheet doesn’t fit with the presentation format. To show your financial projections, consider the […]

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TEN Capital Fundraise Launch Program: Your Timeline for Raising Funding Q&A

Thank you for joining us today for our TEN Capital Fundraise Launch Program. In this program, we help startups prepare for a fundraise.  We provide templates, tools, eGuides, and advice to founders who are working towards raising funding. We’ll kick off the session with a short overview on a fundraising topic, then we’ll answer questions […]

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Assumptions and Drivers in the Financial Model

Assumptions and Drivers in the Financial Model In building out your financial model, make explicit the assumptions you are using and identify the drivers in your business. Create a tab on the spreadsheet for assumptions and drivers for the investor to review. As you build out the revenue forecast, capture the assumptions behind the growth […]

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How Investors Use the Financial Model

How Investors Use the Financial Model Investors use the financial model to understand not only the business, but also to learn about the founder and their skills.  Here are some key points investors look for: 1. Salaries — investors look to see how well the team is compensated and if it fits the stage of […]

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Investor Perspectives: Show 7 – Faith-Based Investing in a Post-COVID World – Changes Expected in the Coming 12 Months

This is Investor Perspectives. I’m the host of Investor Connect, Hall T. Martin, where we connect startups and investors for funding. In our new Investor Perspectives series entitled “Faith-Based Investing in a Post-COVID World”, you’ll hear about changes expected in the coming 12 months and our guests’ final thoughts. As the COVID pandemic passes, we […]

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Characteristics of a Good Financial Model

Characteristics of a Good Financial Model The purpose of the financial model is not to predict the future with great accuracy but rather to understand the business and how it works. Here are some characteristics of a good financial model: The model shows what drives the business, such as leads generated, products launched, or sales […]

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Investor Connect: Adam Judelson of mePrism

On this episode of Investor Connect, Hall welcomes Adam Judelson, President and COO at mePrism. Founded in 2019, me​Prism believes that your online data is your property and that you have a natural right to privacy and the freedom to make choices without hidden influence. me​Prism hopes to help its clients collect all of this […]

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Best Practices for Building a Financial Model

Best Practices for Building a Financial Model Here are some best practices in building a financial model for your startup. Consider setting up the model to use for managing the business as well as the fundraise. Design the layout so you can test assumptions and scenarios. Capture your assumptions into the model so you can […]

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Using Your Financial Model in a Pitch

Using Your Financial Model in a Pitch The financial model is a key component of your pitch. Use key financial numbers from the model to tell the story of how your business can scale up. Here are the steps: Start with your unit economics to show the business works. Show how the systems you have […]

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Investor Connect: Patrick Michael Snyder of BizStarts

On this episode of Investor Connect, Hall welcomes Patrick Michael Snyder, Executive Director at BizStarts. BizStarts brings entrepreneurs together from all backgrounds, ethnicities, and beliefs to create a collaborative learning environment that embodies positivity, inspires confidence, and develops people’s capacity to achieve personal success and business growth. Working together, they are creating economic opportunity, communities […]

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How to Use Your Financial Model

How to Use Your Financial Model After building your financial model, you can use it in several ways. Here is a list of use cases: Raising funding for the business by determining how much you need to raise and when. Generate financial forecasts and projections for managing the business. Project key financial statements such as […]

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What to Include in Your Financial Model

What to Include in Your Financial Model In building your financial model, make sure you include the following: 1. Revenue projections — your estimate of revenue from all sources. 2. Cost of Goods sold — your estimate of how much it will cost to build and deliver the product or service. 3. Customer acquisition costs […]

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Investor Perspectives: Show 6 – Faith-Based Investing in a Post-COVID World – Investment Thesis

This is Investor Perspectives. I’m the host of Investor Connect, Hall T. Martin, where we connect startups and investors for funding. In our new Investor Perspectives series entitled “Faith-Based Investing in a Post-COVID World”, you’ll hear our guests’ investment theses. As the COVID pandemic passes, we emerge into a new era. The faith-based investing space […]

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How to Build a Bottoms-up Financial Model

How to Build a Bottoms-up Financial Model There are two approaches to building a financial model: top-down and bottoms-up. The bottoms-up approach uses specific data from your financials, such as historical revenue, specific expenses, working capital, etc. You apply assumptions to the historical numbers to build out the projections. To build a bottoms-up financial model, […]

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Investor Connect: Hernan Haro of MrPink VC

On this episode of Investor Connect, Hall welcomes Hernan Haro, Founder and General Partner at MrPink VC. MrPink is a VC seed fund that invests in founders located in Colombia, Peru, Chile, Argentina, and Uruguay, that address large regional or global challenges. MrPink empowers entrepreneurs in CAPUC (Chile, Argentina, Peru, Uruguay and Colombia), by providing […]

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How to Build a Top-Down Financial Model

How to Build a Top-Down Financial Model There are two approaches to building a financial model: top-down and bottoms-up. In general, you should use a bottoms-up approach for preparing the financial projections, which will be more detailed. To build a top-down financial model, consider the following: Start with the size of the market. Estimate the […]

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Benefits of a Financial Model

Benefits of a Financial Model Many startups build a financial model to show the investors and then leave it alone ’til it’s out of date and no longer useful. The benefit of an up-to-date financial model is that it can actually help you make management decisions. Here are several ways to use a financial model […]

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Investor Connect: Sophie Liao of Oyster Ventures

On this episode of Investor Connect, Hall welcomes Sophie Liao, Founding Partner at Oyster Ventures. Oyster Ventures is a seed-stage-focused venture fund based in San Francisco, New York, and Hong Kong. They target companies that bring liquidity and efficiency to antiquated industries and with massive potential to scale. Since 2016, they have launched three funds […]

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How to Build a Financial Model

How to Build a Financial Model It’s best to build your own financial model so you understand it thoroughly. Here are the steps to build your financial model: Define the goal for the model.   Figure out how you will use it and what decisions you need to make. This will determine what details you need […]

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Why Build a Financial Model?

Why Build a Financial Model? In building a startup, the financial model is a key step in validating the viability of the business. Templates can educate on what to include and how to format, but it’s best to start from scratch. Every founder should build their own financial model at the beginning of the company […]

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Investor Perspectives: Show 5 – Faith-Based Investing in a Post-COVID World – Investment Thesis

This is Investor Perspectives. I’m the host of Investor Connect, Hall T. Martin, where we connect startups and investors for funding. In our new Investor Perspectives series entitled “Faith-Based Investing in a Post-COVID World”, you’ll hear our guests’ investment theses.   As the COVID pandemic passes, we emerge into a new era. The faith-based investing space […]

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Founder Business Skills Required

Founder Business Skills Required In starting a company, there are key skills required of the founder: Here is a list of basic skills: Team building — the founder must find a co-founder, build a board, and make the initial hires. Leadership — the founder must set the vision of the company and build support within […]

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Investor Connect: Eloiza Tecson of EY Ventures Group

On this episode of Investor Connect, Hall welcomes Eloiza Tecson, Managing Partner at EY Ventures Group. Headquartered in Los Angeles, California, EY Ventures Group is dedicated to moving early-stage (pre-seed and seed) brands and professionals forward at scale. Serving as strategic advisors and investors within the health, wellness, and sports space, the mission lies in […]

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Metrics for B2B SaaS

Metrics for B2B SaaS Here are the key metrics for B2B SaaS startups: Committed Annual Recurring Revenue (CARR) – this shows the overall health of the business as it includes new users as well as churn. To calculate, take the current ARR and add new bookings and upsells, and subtract downgrade bookings and churn. Net […]

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Metrics Investors Use

Metrics Investors Use Investors also use metrics. Here’s a list of key metrics investors focus on: Annual Recurring Revenue (ARR) Growth – the overall growth rate of the revenue is a key factor. Month-over-month growth demonstrates product-market fit. Magic number – shows how sales and marketing spend drives revenue. To calculate, take this quarter revenue […]

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Investor Connect: Ahmet Şener of Smart Citizenship

On this episode of Investor Connect, Hall welcomes Ahmet Şener, Managing Partner at Smart Citizenship. Smart Citizenship, is a citizenship-by-investment consultancy company aiming to bring unprecedented transparency to overseas investments made for the purpose of attaining secondary passports or alternative residencies. Powered by Smart Choice, the only algorithmic decision support system in the industry which […]

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Your Top 3 Metrics

Your Top 3 Metrics  There are many metrics you can use for your startup. Focus on these top three metrics for your startup at each stage: For pre-seed, focus on qualitative activities such as customer interviews and community development. Track the number of calls made, the number of interviews completed, and the number of communities […]

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Efficiency and Predictability Metrics

Efficiency and Predictability Metrics In addition to growth, there is efficiency to measure. This is important to consider as you grow your business. Here are some key metrics to use: Magic number – shows how many revenue dollars your sales and marketing dollars generate. To calculate, take current quarter revenues minus previous quarter revenues times […]

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Investor Perspectives: Show 4 – Faith-Based Investing in a Post-COVID World – Primary Trends and What Makes for a Successful Faith-Based Company

This is Investor Perspectives. I’m the host of Investor Connect, Hall T. Martin, where we connect startups and investors for funding. In our new Investor Perspectives series entitled “Faith-Based Investing in a Post-COVID World”, you’ll hear about primary trends and what makes for a successful faith-based company. As the COVID pandemic passes, we emerge into […]

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Metrics for a Downturn Economy

Metrics for a Downturn Economy In a downturn economy, metrics can help you make decisions about your business. Here are some key metrics to consider: Net burn rate – measures the actual cash lost in a single month.  To calculate, subtract the total revenue from the total amount of money spent month over month. Use […]

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TEN Capital Fundraise Launch Program: Preparing Fundraise Content

Thank you for joining us today for our TEN Capital Fundraise Launch Program. In this program, we help startups prepare for a fundraise.  We provide templates, tools, eGuides, and advice to founders who are working towards raising funding. We’ll kick off the session with a short overview on a fundraising topic, then we’ll answer questions […]

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Segment Your Data

Segment Your Data In running metrics, it’s important to segment your data as you grow. Segmentation helps identify the factors driving growth. Here is a list of ways to segment your data: 1. Location – the geographic location of the customer such as city, state, region, or country. 2. Industry – the market the customers […]

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Meaningless Metrics

Meaningless Metrics   Some metrics are actually meaningless and tell you little about the business. Metrics should demonstrate customer interest and satisfaction through commitment of time or dollars. Here’s a list of metrics to avoid: Number of downloads – by itself, it doesn’t show the level of interest or progress. A more interesting metric is how […]

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Investor Connect: Alex Fauvel of Two Hop Ventures

On this episode of Investor Connect, Hall welcomes Alex Fauvel, Founder and General Partner at Two Hop Ventures. Headquartered in Amsterdam, North Holland, Two Hop Ventures is a traditional investment firm that invests capital in projects from around the globe that aim to secure the internet on a blockchain. The fund focuses on pre-seed to […]

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Marketplace Metrics

Marketplace Metrics  Here are the key metrics for marketplace startups: Match rate – the rate at which buyers and sellers engage with each other. To calculate, take the number of transactions in which there is a successful match and divide by the total number of attempted transactions. Time to match – how long it takes […]

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Customer Traction Metrics

Customer Traction Metrics In raising funding, customer traction is a key focus point. Here are the metrics for measuring your traction: Customer acquisition – this includes all sources of leads such as website, email, social media, and referrals, as well conversion of leads to customers. You can look at these metrics for each marketing action […]

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Investor Perspectives: Show 3 – Faith-Based Investing in a Post-COVID World – Primary Trends and What Makes for a Successful Faith-Based Company

This is Investor Perspectives. I’m the host of Investor Connect, Hall T. Martin, where we connect startups and investors for funding. In our new Investor Perspectives series entitled “Faith-Based Investing in a Post-COVID World”, you’ll hear about primary trends and what makes for a successful faith-based company. As the COVID pandemic passes, we emerge into […]

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Challenges With North Star Metrics

Challenges With North Star Metrics The North Star Metric seeks to capture the essence of a business in just one metric. It makes decision-making easier. Anything that doesn’t foster that metric is deprioritized. It does change over time as the company’s priorities change especially with growth. It’s not always a simple metric and can be […]

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Investor Connect: Brom Rector of Empath Ventures

On this episode of Investor Connect, Hall welcomes Brom Rector, Founder of Empath Ventures. Empath Ventures is a venture capital fund that invests in psychedelic medicine startups. They specifically focus on pre-seed and seed-stage psychedelic startups that are doing novel psychedelic molecule development and pick-and-shovel plays in the psychedelics industry. To date, Empath has invested […]

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Finding Your North Star Metric

Finding Your North Star Metric The North Star Metric is the one metric that drives the growth of the core business. Founders use it to focus the company around a common goal. Some startups focus on signups, others focus on retention, and still, others focus on engagement. If you don’t have much startup experience, then […]

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Operational Metrics

Operational Metrics An efficient operation is one key to a startup’s success. Here are operational metrics you can use to check your startup: Basic efficiency – measures the overall efficiency of the business.   To calculate, take operating expenses divided by the revenues.   The smaller the number, the more efficient the business. Marketing efficiency – measures […]

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Investor Connect: Peter Bruce Clark of Social Impact Capital

On this episode of Investor Connect, Hall welcomes Peter Bruce Clark, Partner at Social Impact Capital. Headquartered in New York, New York, Social Impact Capital specializes in impact investing, which they define as investments that can deliver top decile returns in addition to a positive social impact. They focus on the “essentials of human need”​ […]

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Product Metrics

Product Metrics The product is the core focus of the early-stage company. Here are two key metrics for understanding the performance of your product: The Heart Metric measures the quality of the user experience with the product. Here are the components of it: 1. Happiness – measures user satisfaction and ease of use through the […]

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Scale-Stage Metrics

Scale-Stage Metrics After the growth phase comes the scale phase in which you ramp up the business. Here are the key metrics to consider at the scale stage: 1. Break-even per customer – this shows how many days until the new customer turns profitable. This is a key factor if you are using funding to […]

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Investor Perspectives: Show 2 – Faith-Based Investing in a Post-COVID World – Participation and Growth in Faith-Based Investing

This is Investor Perspectives. I’m the host of Investor Connect, Hall T. Martin, where we connect startups and investors for funding. In the continuation of our new Investor Perspectives series entitled “Faith-based Investing in a Post-COVID World”, you’ll hear about participation and growth in faith-based investing. As the COVID pandemic passes, we emerge into a […]

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Growth-Stage Metrics

Growth-Stage Metrics Once you have product-market fit and start seeing growth, consider these metrics for your business: 1. Activation rate – the percentage of users achieving some step in activating your product. This helps you determine where users are dropping off. 2. Active users – the total number of users who used the product either […]

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Investor Connect: Raymond Luk of Hockeystick

On this episode of Investor Connect, Hall welcomes Raymond Luk, CEO, and Founder of Hockeystick. Founded in 2014 and headquartered in Toronto, Ontario, Hockeystick connects startups with funders. Startups need capital and connections to grow fast. Hockeystick makes the process easier, faster, and more intelligent by using data to drive connections. Raymond is a serial […]

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Startup Customer Success Metrics

Startup Customer Success Metrics Once you have customers, the next step is to measure their success with your product. Here are some key metrics to use: Net Promoter Score – also referred to as NPS, this metric measures how loyal the customers are to the company. The metric asks the customer to rate the company […]

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Seed-Stage Metrics

Seed-Stage Metrics Seed-stage startups have a few users trying out a beta product. The startup is working on the go-to-market strategy and focusing on customer acquisition. Key metrics to use are monthly unique users, monthly new leads, customer acquisition rate, and churn rate. This measures basic customer acquisition. To measure conversion, use the visit-to-lead rate […]

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Investor Connect: Robert Toker of Lantha Sensors

On this episode of Investor Connect, Hall welcomes Robert Toker, Chairman, and CEO at Lantha Sensors. Founded in 2019 by a team of world-class business people, scientists and technologists, Lantha Sensors offers an alternative to high-cost, slow trace chemical analysis such as NMR and Karl Fischer titrations. They offer a range of portable, durable, and […]

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Start With Your Key Metric

Start With Your Key Metric There are many metrics you can use to guide your startup. In the growth stage, start with your key metric that captures what drives growth. You can either focus on the total number of users or look at the total number of actions the user takes. Look for the value […]

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Investor Connect: Ander Iruretagoyena of Impact Engine

On this episode of Investor Connect, Hall welcomes Ander Iruretagoyena, Senior Associate at Impact Engine. Headquartered in Chicago, Illinois, Impact Engine is a women-owned and led venture capital and private equity firm investing in companies driving positive impact in education, economic empowerment, health, and environmental sustainability. Impact Engine was launched in 2012 as an accelerator […]

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Unit Economics

Unit Economics In the early days of a startup, the revenue is small. Instead of focusing on the absolute size of the revenue, focus on the unit economics of the business. Unit economics shows your business model on a per-unit basis. Measure the cost of acquiring each customer and the revenue you receive from the […]

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Investor Perspectives: Show 1 – Faith-Based Investing in a Post-COVID World – Participation and Growth in Faith-Based Investing

This is Investor Perspectives. I’m the host of Investor Connect, Hall T. Martin, where we connect startups and investors for funding. In our new Investor Perspectives series entitled “Faith-Based Investing in a Post-COVID World”, you’ll hear about participation and growth in faith-based investing. As the COVID pandemic passes, we emerge into a new era. The […]

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Pre-seed Metrics

Pre-seed Metrics At the pre-seed stage, startups should focus their attention on engagement and referrals. Track how many visitors you can draw to your website. See how many of those visitors sign up for a trial.   The conversion rate is more important than the absolute number. See how many referrals are made and their engagement […]

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Investor Connect: Prem Bodagala of Michigan Rise

On this episode of Investor Connect, Hall welcomes Prem Bodagala, Director at Michigan Rise. Michigan Rise is an early-stage focused venture capital fund investing in high-tech startups across Michigan. The fund is backed by the Michigan Strategic Fund and Michigan State University Foundation and is one of the most active early-stage investors in the Midwest […]

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