Investor Connect

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Startup Funding Espresso – Control Points in Vertical SaaS

Control Points in Vertical SaaS Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Vertical SaaS is a great business model for startups to use. It focuses the product on one specific…

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Why Invest in Vertical SaaS

Why Invest in Vertical SaaS Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Vertical SaaS is a venture sector in the tech space. It narrows the scope of the startup to a single…

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Raising an Inside Round

Raising an Inside Round Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Most startup fundraisers seek capital from outside investors who are new to the round. This brings new…

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Using Rule 701 To Issue Equity to Employees

Using Rule 701 To Issue Equity to Employees Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In a startup, it’s helpful to compensate employees with company stock. Most companies…

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Create a Sense of Urgency

Create a Sense of Urgency Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In running a fundraiser, it’s important to build a sense of urgency into the campaign. Here are some key…

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Investor Connect: Family Office Roundtable – April 2025 Part 03

On this episode of Investor Connect, we are joined by Ron from South Highland Ventures for an enlightening presentation on search funds, touted as the best-performing asset class in the world. Ron dives deep into the 40-year-old model initially developed by Stanford and Harvard, highlighting its relevance and success today…

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The Role of AI and Data in Fundraising

The Role of AI and Data in Fundraising Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Startup fundraising begins with family and friends and then expands to the founders’ network….

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Bring Three Stats for Your Startup Fundraising

Bring Three Stats for Your Startup Fundraising Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In raising funding, it’s important to showcase the key numbers behind your business….

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Bring Three Stats for Your LP Fundraise

Bring Three Stats for Your LP Fundraise Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Raising funds from Limited Partners requires a track record, an investment thesis, and a…

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Raising Funding in Downtimes

Raising Funding in Downtimes Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Fundraising goes through the same cycles as the stock market, When the stock market is going up it’s…

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Show How Your Valuation Is Already Achieved

Show How Your Valuation Is Already Achieved Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Valuation is a key factor in a startup’s fundraising. Most startups show an aspirational…

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Investor Connect: Democratizing Institutional Strategies with Ram Kolluri of Expo-Wealth

In this episode of Investor Connect, we sit down with Ram Kolluri, Founder and Chief Investment Strategist at Expo-Wealth based in Austin, Texas. Ram shares his insights on navigating today’s wealth management landscape and how he’s helping high-net-worth individuals access institutional-grade strategies. We talk about balancing traditional portfolio construction with…

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The Four Phases of a Pitch

The Four Phases of a Pitch Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. The successful startup pitch goes through four phases. Start by capturing their imagination. This could be…

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Researching Investors for Your Fundraise

Researching Investors for Your Fundraise Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Before launching your fundraiser campaign, make sure to research your investor prospects….

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Fundraising Tips

Fundraising Tips Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Most founders are raising funding for the first time. They often miss the nuances that come from experience. For the…

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Conversion of a Convertible Note

Conversion of a Convertible Note Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. There are three ways a Convertible Note converts to equity. The note matures and converts to equity…

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How a VC Fund May Shut Down Early

How a VC Fund May Shut Down Early Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Venture Capital funds typically run on ten-year cycles. There are some conditions in which the VC…

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Investor Connect: Family Office Roundtable – April 2025 Part 02

On this episode of Investor Connect, we welcomed Mike Green and Nicholas, the co-founders behind Grid Matrix, a cutting-edge infrastructure intelligence company turning city sensors into powerful tools for real-time decision-making. Mike walked us through how Grid Matrix is using AI and computer vision to help large-scale operators—like airports, ports,…

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Lifecycle of the VC Fund

Lifecycle of the VC Fund Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Venture Capital funds typically run on ten-year cycles. At a high level, the VC fund takes in capital from…

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How To Answer “What’s Your Timeline?”

How To Answer “What’s Your Timeline?” Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Investors often ask startups raising funding, “What’s your timeline?” They want to…

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How To Optimize for Efficiency

How To Optimize for Efficiency Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In startup fundraising, capital efficiency is a key criteria for investors. They look to see how…

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Choosing an AI Model for Your Startup

Choosing an AI Model for Your Startup Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Artificial intelligence, or AI, is becoming a standard part of every startup’s business. It can…

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Investor Connect: Family Office Roundtable – April 2025 Part 01

On this episode of Investor Connect, Hall welcomes Lance Thrailkill, Co-Founder of Printed Technologies. Located in Dallas, Texas, PRINT3D Technologies is leading the charge to revolutionize the home construction industry through the integration of automation, AI, and large-scale 3D printing. With the U.S. facing a shortage of over 7 million…

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The Burn Multiple

The Burn Multiple Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. The burn rate is a key metric for high-growth startups. This is the amount of cash being spent over and above the…

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The Benefit of Investing in Tranches

The Benefit of Investing in Tranches Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Tranching the investment means breaking it down into tranches or rounds.  Tranche comes from…

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Aviate, Navigate, Communicate

Aviate, Navigate, Communicate Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In flying an aircraft, there’s a saying regarding priorities: “Aviate, Navigate, Communicate.”…

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Sell Your Business Instead of Shutting It Down

Sell Your Business Instead of Shutting It Down Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Many startups fail to achieve product-market fit or breakout growth. Founders who…

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State the Purpose Behind the Startup

State the Purpose Behind the Startup Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In pitching, start with the Why of the business. Why does this business exist? It’s important…

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The Downside of SAFE Notes

The Downside of SAFE Notes Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. SAFE Notes were designed to simplify the investment process. By removing many of the terms found in equity…

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Investor Connect: Family Office Roundtable – March 2025 Part 04

In this episode of Investor Connect, we engage with Nathan Monty, co-founder and CEO of Enamel Pure, a company pioneering advancements in dental hygiene through novel laser technology. Nathan walks us through the development of their innovative product, ‘Loon,’ which uses a laser for non-contact teeth cleaning, hardening, and whitening,…

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Investor Connect 831: Family Office Roundtable – March 2025 Part 04

In this episode of Investor Connect, we engage with Nathan Monty, co-founder and CEO of Enamel Pure, a company pioneering advancements in dental hygiene through novel laser technology. Nathan walks us through the development of their innovative…

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How To Raise a First-Time VC Fund

How To Raise a First-Time VC Fund Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Raising a first-time venture capital fund is hard work. Here are some key steps in raising a VC fund…

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Fundraising Hones the Founder’s Skills

Fundraising Hones the Founder’s Skills Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Fundraising brings not only capital to the startup, but it also hones the founder’s skills….

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Negotiating the Valuation

Negotiating the Valuation Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Negotiating the valuation is a key step in the fundraising process.  Here are some helpful strategies…

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Put the Why Before the How

Put the Why Before the How Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In pitching, it’s important to start with the why before diving into the how. The founder often dives…

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How To Build a Relationship With a VC

How To Build a Relationship With a VC Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In raising funding, it’s important to make contact and build a relationship with a venture…

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Investor Connect: Family Office Roundtable Part III

In this episode of Investor Connect, we welcome Ken from Synaptically, who introduces a groundbreaking personalized therapy for Alzheimer’s disease. He discusses their innovative use of Transcranial Magnetic Stimulation (TMS) paired with Electroencephalograms (EEG) to achieve unprecedented results in slowing down disease progression. With two successful phase two clinical trials…

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Investor Connect 830: Family Office Roundtable – March 2025 Part 03

In this episode of Investor Connect, we welcome Ken from Synaptically, who introduces a groundbreaking personalized therapy for Alzheimer’s disease. He discusses their innovative use of Transcranial Magnetic Stimulation (TMS) paired with…

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Use Angels for the Initial Fundraise

Use Angels for the Initial Fundraise Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In the earliest stages of the fundraise, angels are often a better fit than venture capitalists….

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Key Series A Metrics

Key Series A Metrics Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Series A fundraises focus on growth. The goal of the fundraising pitch is not to show that you can sell the…

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Uncapped SAFE Notes

Uncapped SAFE Notes Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. SAFE notes are commonly used in startup fundraises. They most often come with a valuation cap. This means the…

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Fundraising Requires a Process

Fundraising Requires a Process Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Fundraising is a complex problem that requires ongoing focus and effort over a period of time. It is…

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Investor Introductions – the Good, the Bad, and the Ugly

Investor Introductions – the Good, the Bad, and the Ugly Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Investor introductions can be helpful in connecting with new investors….

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Investor Connect: Family Office Roundtable – March 2025 Part 02

In this episode of Investor Connect, Hall T. Martin welcomes Brian to discuss emerging opportunities in deep tech spaces. Brian emphasizes life sciences and healthcare technologies, highlighting investments needed to innovate and control costs. He…

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Showing Traction at the Seed Level

Showing Traction at the Seed Level Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. At the seed stage, the product is just going into the market. The customer engagement is beginning….

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The MicroVC Pitchdeck

The MicroVC Pitchdeck Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. MicroVCs need to raise funding to invest in startups, just as startups need to raise funding for their own…

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Investor Access to Customers

Investor Access to Customers Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In the diligence process, investors may want to talk with the startups’ customers. Their goal is to…

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The CEO Leads the Fundraise

The CEO Leads the Fundraise Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In a fundraiser, the CEO should lead it by setting the strategy and engaging investors. This doesn’t…

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Non-Dilutive Funding Options

Non-Dilutive Funding Options Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Startup funding comes in two forms: dilutive and non-dilutive. Equity funding is dilutive in that the…

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Investor Connect: Family Office Roundtable – March 2025 Part 01

In this episode of Investor Connect, Hall T. Martin, CEO of 10 Capital, introduces co-host Kat DeLillo and special guest Brian Wood of Wave Ventures. Brian delves into the innovative approach of Wave Ventures in partnering with universities to commercialize intellectual property. He shares the backstory of Wave Ventures’ collaboration…

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When To Consider Venture Debt

When To Consider Venture Debt Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In startup funding, there is venture capital and venture debt. Venture capital takes an equity stake in…

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Investor Connect 828: Family Office Roundtable – March 2025 Part 01

In this episode of Investor Connect, Hall T. Martin, CEO of 10 Capital, introduces co-host Kat DeLillo and special guest Brian Wood of Wave Ventures. Brian delves into the innovative approach of Wave Ventures in partnering with universities to…

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How To Stand Out From the Crowd

How To Stand Out From the Crowd Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In raising funding, it helps to stand out from the crowd of other startups pitching. Most founders…

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Show the Business Model Unit Economics

Show the Business Model Unit Economics Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Early-stage companies pitching investors often have little revenue traction. In place of…

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Raising Funding in a Down Market

Raising Funding in a Down Market Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. The best time to start a new business is during a down market. Labor is plentiful. The competition is…

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What Angels Look For

What Angels Look For Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Angel investors are not professional investors in the same way as venture capitalists. Angel investors are…

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Investor Connect: Family Office Roundtable Part 04

In this episode of Investor Connect, we welcome Alan Foreman, the CEO of Be Secure, who discusses the transformative journey of his company in the realm of heart health. Alan shares that he founded Be Secure nine years ago after a lengthy career in Accenture’s Life Sciences division. Currently, the…

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Investor Connect 827: Family Office Roundtable Part 04

In this episode of Investor Connect, we welcome Alan Foreman, the CEO of Be Secure, who discusses the transformative journey of his company in the realm of heart health. Alan shares that he founded Be Secure nine years ago after a lengthy career in…

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First Meeting With an Investor

First Meeting With an Investor Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. After a number of calls with a prospective investor, there comes the first meeting in person. Here are…

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Early Stage Traction

Early Stage Traction Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In the very early stage of the life of a company, traction can be more than just revenue growth Here are some key…

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Why Now?

Why Now? Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In raising funding, it’s important to instill a sense of urgency in the fundraiser. One of the key elements is describing…

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Build Your Presence With a VC Fund

Build Your Presence With a VC Fund Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In raising funding from a VC fund, it’s important to understand the partner team. Each VC fund…

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How To Say No to a Startup

How To Say No to a Startup Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Investors receive pitches from startups almost every day. Many of these startups simply don’t match the…

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Investor Connect: Family Office Roundtable Part 03

In this episode of Investor Connect, Hall T. Martin talks with Mike Sloan, CEO and founder of Simple Labs, about their groundbreaking product, Cogni. Mike shares insights from his background in both bourbon and wine country, emphasizing the industry’s challenges such as significant losses from evaporation and spoilage. Cogni offers…

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Investor Connect 826: Family Office Roundtable Part 03

In this episode of Investor Connect, Hall T. Martin talks with Mike Sloan, CEO and founder of Simple Labs, about their groundbreaking product, Cogni. Mike shares insights from his background in both bourbon and wine country, emphasizing the industry’s…

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Don’t Play the Scenario Game in the Pitch

Don’t Play the Scenario Game in the Pitch Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Founders are confronted with many options for their fundraising. If they raise more, they…

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Raising a Series B Round

Raising a Series B Round Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In raising a seed or Series A round, the story carries the fundraising pitch. Investors in those rounds are…

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European Waterfall Model

European Waterfall Model Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Venture capital funds use different payback structures. Each varies the structure for how the Limited…

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How Performance-Based Valuations Work

How Performance-Based Valuations Work Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In startup funding, the valuation is often fixed and does not change. Performance-based…

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Roadmap for Medical Device Startups

Roadmap for Medical Device Startups Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. The path for a medical device startup is clearly defined. In building a medical device startup or…

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Investor Connect: Understanding Fiduciary Duties and Legal Risks for Board Members with Christopher Ezold of Wisler Pearlstine

In this episode of Investor Connect, Hall Martin chats with Christopher Ezold, a partner at the Pennsylvania-based law firm Wisler Pearlstine, which specializes in business, employment, and corporate law. Christopher dives deep into the fiduciary…

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Building the Competition Slide

Building the Competition Slide Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. The startup pitch deck should contain a competition slide. Some founders start the pitch with, ‘we…

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Party Rounds – Going Without a Lead Investor

Party Rounds – Going Without a Lead Investor Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In raising funding, many founders believe they can’t raise funding without a lead…

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SaaS Growth Metrics

SaaS Growth Metrics Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. There are several key SaaS metrics to know in evaluating a startup. Here’s a summary of the key metrics: SaaS…

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How To Build Momentum in Your Fundraise

How To Build Momentum in Your Fundraise Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Fundraising has its ups and downs, including long patches of slow-paced activity. Here are…

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How To Show Your Market Size

How To Show Your Market Size Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. The market slide in the startup fundraise pitch shows the total available market opportunity. Here are…

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Investor Connect: Family Office Roundtable Part 02

In this episode of Investor Connect, Hall T. Martin welcomes Herbert to discuss the pivotal role family offices play within the entrepreneurial ecosystem. Herbert highlights the importance of understanding local accelerators, venture capitalists…

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Best Practices in Telling Your Story

Best Practices in Telling Your Story Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Storytelling is a key skill in fundraising. Use these best practices in telling your story in the…

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How Much Funding To Raise Based on Valuation

How Much Funding To Raise Based on Valuation Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In planning the fundraiser, the amount of funding is a key factor to determine. The…

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How To Wrap Up a Pitch

How To Wrap Up a Pitch Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In a pitch to an investor, there’s no need for an agenda slide or a summary slide.  The investor knows…

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Basic Mistakes in Fundraising

Basic Mistakes in Fundraising Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In the startup world, there are mistakes founders make in their fundraisers. Avoid these basic mistakes…

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Basic Due Diligence

Basic Due Diligence Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Investors pursuing an investment in a startup should perform due diligence on the business. The purpose is to…

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Investor Connect: Family Office Roundtable Part 01

In this episode of Investor Connect, Hall T. Martin talks with Herbert Drayton, a partner at Highmark Capital, about the importance of building capacity before expecting change in the startup ecosystem. They delve into the legwork involved in…

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Key Slides in Your Pitch Deck

Key Slides in Your Pitch Deck Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In the pitch, there are specific slides that are key to the investor. Here’s a list of key slides to…

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Burn Multiple

Burn Multiple Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Burn rate is the amount of cash spent over and above the revenue received. It’s typically calculated on a monthly…

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Pre Seed Seed Seed+ Seed++ Series A

Pre Seed Seed Seed+ Seed++ Series A Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In startup funding, the raises come in rounds.   The startup can raise a pre-seed round…

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The First Raise Is a Minimum Round

The First Raise Is a Minimum Round Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In startup fundraising, many founders try to raise too much funding in the first round. This causes…

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Valuation Is the Primary Factor Impacting Returns

Valuation Is the Primary Factor Impacting Returns Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. There are many terms in a startup fundraising terms sheet. Valuation is the primary…

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Investor Connect: Navigating Legal Challenges with Christopher Ezold of Wisler Pearlstine

In this episode of Investor Connect, Hall T. Martin chats with Christopher Ezold, partner at Wister Pearlstine, a Pennsylvania-based law firm specializing in business, employment, and corporate law. Christopher shares insights on emerging legal risks…

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Consider Dilution in Setting Your Fundraise

Consider Dilution in Setting Your Fundraise Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In startup fundraising dilution is a key issue for founders. At each stage of funding…

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Diligencing AI Startups

Diligencing AI Startups Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Artificial intelligence or AI brings new capabilities and applications. Many startups launch their business…

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Medical Device Milestones

Medical Device Milestones Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. The medical device startup has a well-defined list of milestones to achieve to bring a product to market….

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Overcoming the Investors’ Hesitancy

Overcoming the Investors’ Hesitancy Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In fundraising, there comes a time when the investor must decide to join or pass on the round….

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How Private Equity Differs From Venture Capital

How Private Equity Differs From Venture Capital Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Private equity and venture capital are different types of investment. Here are the key…

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Investor Connect: TEN Capital Virtual Investor Education Series Part 4

In this episode of Investor Connect, we dive into the world of live entertainment as a service with Jason Seitz of Ticket Rewards. Jason provides an insightful overview of how Ticket Rewards is transforming live entertainment by partnering with brands…

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The Gap Between Seed and Series A

The Gap Between Seed and Series A Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In startup funding, we talk about preseed, seed, Series A, Series B, and so forth. It sounds like…

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The Startups Advantage Over Big Companies

The Startups Advantage Over Big Companies Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. While big companies have size, resources, and reach, the startup holds advantages of their…

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Startup Stages

Startup Stages Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. The startup goes through several stages before it achieves product market fit and then scaling. Here are the key steps…

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No NDAs Before the Investor Pitch

No NDAs Before the Investor Pitch Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In startup fundraising, the NDA comes near the end of the process, not at the beginning. An NDA…

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Fundraising – Important but Not Urgent

Fundraising – Important but Not Urgent Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Fundraising can be hard for startups because it falls into the important but not urgent…

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