Your Top 3 Metrics 

There are many metrics you can use for your startup.

Focus on these top three metrics for your startup at each stage:

For pre-seed, focus on qualitative activities such as customer interviews and community development.

Track the number of calls made, the number of interviews completed, and the number of communities contacted.

For seed, focus on MVP product development, beta users, and customer acquisition. 

Track daily active users, monthly recurring revenue, and gross merchandise value.

For Series A, focus on repeatable customer acquisition to show product-market fit. 

Track gross merchandise value, conversion rate, and CAC:LTV Customer Acquisition and Lifetime Value.

For Series B, focus on retention and sales efficiency to show ability to scale.

Track gross margin CAC payback, net dollar retention, and CAC: LTV ratio compared to the industry average.

Too much data can lead to paralysis, so focus on the core metrics.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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Thank you for joining your host Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.

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Disclaimer:
Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.