Every startup has one key metric to grow their business to the next level.

The one key metric for mobile app businesses is user engagement with the app.

This measures how much time or how often the user engages with the app.

The user needs to engage on a regular basis and over time increase the usage.

Some focus on total number of users but if most of those users don’t use the app more than a few times, then there’s no way to grow the business and later monetize.

Others focus on downloads but this too fails to measure activity that leads to growth and monetization.

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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.