Every startup has one key metric to grow their business to the next level.

For consumer product companies selling through retail, the key metric is same-store sales.

You track ongoing sales by units per store each week or month.

This metric tracks your organic growth rate of the product and can range anywhere from 1 to 10% month over month.

If selling online, the CAC: LTV ratio applies. This is is the cost of customer acquisition compared to the lifetime value. This is the same as recurring revenue companies.

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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.