Every startup has one key metric to grow their business to the next level.
For consumer product companies selling through retail, the key metric is same-store sales.
You track ongoing sales by units per store each week or month.
This metric tracks your organic growth rate of the product and can range anywhere from 1 to 10% month over month.
If selling online, the CAC: LTV ratio applies. This is is the cost of customer acquisition compared to the lifetime value. This is the same as recurring revenue companies.
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