Your One Key Metric: CPG

Your One Key Metric: CPG

December 18, 2019 by investor

Every startup has one key metric to grow their business to the next level.

For consumer product companies selling through retail, the key metric is same-store sales.

You track ongoing sales by units per store each week or month.

This metric tracks your organic growth rate of the product and can range anywhere from 1 to 10% month over month.

If selling online, the CAC: LTV ratio applies. This is is the cost of customer acquisition compared to the lifetime value. This is the same as recurring revenue companies.

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