Why Rebrand Your Startup

Why Rebrand Your Startup

December 1, 2023 by investor

Why Rebrand Your Startup

There are times when a startup should rebrand itself.

Here’s a list of good reasons:

Your current brand no longer reflects the values and mission of your startup.

Your startup changed position in the marketplace and the brand no longer matches the promise you made.

Your startup has grown and is now in a new market sector.

Your startup merged with another company and the new company’s mission statement is different.

The brand positioning statement is out of date with the market which may have shifted.

The company’s image needs a new voice that resonates with the market.

Your target customer has shifted and you need to follow the customer.

A crisis has transformed the company and is no longer the same.

Here’s a list of not-so-good reasons:

The logo looks tired and stale.

The company is looking for a short-term boost in sales. 

The leadership has changed and is taking the company in a new direction.

Consider these reasons for rebranding your company.


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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.