Why Build a Target List of Buyers

Why Build a Target List of Buyers

October 26, 2023 by investor

Why Build a Target List of Buyers

In preparing to sell your business you’ll need to build a target list of buyers.

Here’s a list of reasons for why it’s important:

Focus — the list focuses your efforts on those who are the best fit for your business so you know who to work with.

Time — the list saves you time by not wasting efforts on those who are not a fit. 

Price — the list helps you maximize your selling price by focusing on the buyer’s key care.

Terms — the list helps you negotiate the best terms for your deal.

Efficiency — the list puts efficiency into the process by eliminating sub-optimal buyers.

Mission — helps you achieve the company’s mission and goals by finding the right buyer.

Ideal — helps you identify the ideal buyer providing the best outcome for the team.

Unlike fundraising in which you talk with any potential investor, selling your business requires a focus upfront on the ideal buyer list.


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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.