In pitching an investor, the key presenter is the CEO.  

While board members, CFOs, and others can make the pitch, that’s the second-best choice.

The investor wants to meet the CEO and size them up for their communication skills, passion for the project, and expertise in the domain.

An in-person meeting is a must for most venture investments outside of crowdfunding.

It’s important to bring the CEO and maybe one other person from the team to the pitch.

Do not bring the entire team, this is a distraction that will dilute your efforts. 

The presence of the team leads the investors to wonder about the CEO.

If the team is simply present in the room but not actively engaged, it distracts the investors and undersells the team’s abilities.

In the due diligence phase, the investor will meet the team and more importantly engage with each one to understand better their contribution to the company.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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Thank you for joining your host Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.

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Disclaimer:
Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.