When To Raise Funding

Most founders go out for a fundraise prematurely because they need money, not because they are ready for fundraising.

Consider the following to understand when to raise funding.

Have a compelling idea that you can clearly articulate.

Have a validated customer, market, and product lineup.

Have the investor documents prepared.  While you will always be changing the deck it needs to show the core product, team, and fundraise.

Be able to demonstrate the product even at an early stage.

Show customer interest through engagement as well as revenue.

Talk to some investors to identify what risks they see in the deal then show how you mitigate those risks.

When you have these things done, then consider launching your fundraise.

Engage investors with your deal and remember never to attend an investor meeting empty-handed.

Always have some customer engagement to discuss.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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Thank you for joining your host Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.

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Disclaimer:
Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.