I’m often asked when you should raise funding.
There are funding requirements to consider. Calculate your cash burn and estimate the need for new cash.
There are also preparation and timing issues.
Start your preparation six months in front of the launch
Launch your fundraise six months before you need the funding.
Use the six month preparation time to introduce the deal to the investors and educate them on your current status.
There are seasonal issues to consider. I wouldn’t start in early June but rather wait till late August to kick off a campaign.
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Hall T. Martin is the Director of Investor Connect which is 501c3 non-profit dedicated to the education of investors for early stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.