Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.

In raising funding, investors want to know what progress the company is making. 

After the initial presentation, the investor wants to hear about progress in four areas:

Sales, team, product, and the fundraise.

For Sales — show pipeline forecast, revenue increases, and key accounts going through the sales funnel.

For Team —  show the experience of the team and what team members are doing to move the ball forward on the business. 

For Product — show the status of the product and how it is developing.  Show customer success stories as well as the customer ROI.

For Fundraise — show the fundraise progress including interest, committed and invested amounts.

Updates on the market size and growth and the competition status is not of interest.

The investor wants to know what you are doing. 

Focus on your updates on these four core items in each communication with the investor to give a sense of traction and momentum.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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Disclaimer:
Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.