What to Include in Your Financial Model

In building your financial model, make sure you include the following:

1. Revenue projections — your estimate of revenue from all sources.
2. Cost of Goods sold — your estimate of how much it will cost to build and deliver the product or service.
3. Customer acquisition costs — your estimate of the sales and marketing expenses required to acquire the customer.
4. Operating expenses — your estimate of the cost of running your business, such as office space and utilities. 
5. Capital expenditures — your estimate of the cost of acquiring physical assets, such as equipment and machinery.
6. Cash runway — the amount of cash available based on operations as well as any fundraises.

Include metrics such as customer acquisition cost and customer lifetime value.

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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.