What to Do for a Successful Crowdfunding Launch
Before launching your crowdfunding campaign, make sure you do the following:
Create high-quality images and videos for the campaign page.
Poor visuals reflect poorly on the company.
Create a well-organized and compelling story about your fundraise.
Focusing solely on the product and nothing else will leave the investor uninspired.
Create a captivating title for your crowdfunding campaign.
Listing your company or product name only will receive minimal engagement.
Add social proof to the description.
Show customers enjoy the product, and others are supporting you.
Set realistic fundraising goals.
Asking for too much in one go can leave the investor questioning if the campaign will be successful.
Identify and close initial investors for the fundraise.
Investors want to know others are supporting your campaign.
Before launching your fundraise, make sure you add these elements to your campaign.
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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.