What the Investor Looks for in the Email

In writing an email to an investor keep in mind the investor’s viewpoint.

Here’s what investors ask themselves when opening an email:

In looking at the email sent name, the investor asks how do I know this person?

When reading the subject line,  the investor asks should I open it?

In opening the email,  the investor asks what they do and if is it relevant to me.

In reading the email, the investor asks do they have any momentum.

In reading about the team, the investor asks what can they do.

In reading about the business, the investor asks do they have any validation that the product works and someone will buy it.

In reading the ask, the investor asks what they want me to do.

In writing your email, make sure you answer these questions in a concise manner.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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Disclaimer:
Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.