The elevator pitch can do more for you than just give you a short-form pitch.

It boils down your pitch to the bare essence.

This helps you focus on your core value proposition.

It helps you think through your pitch so you can prioritize the most important points.

It gives you messaging to use online through social media and email where the formats lean to the short form.

It gives you the opportunity to show what your product can do.

Specific case studies are often helpful in communicating your value proposition.

The pitch is short which triggers the listener to ask questions to learn more.

The short form makes it easy to drop into conversations and answer questions such as, ‘what does your company do?’

Long-form pitches often provide so much information that the listener can’t identify what your product does and why they should care.

Boiling it down into this format makes it very clear.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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Thank you for joining your host Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.

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Disclaimer:
Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.