Von Restorff Effect

The Von Restorff effect is defined by Wikipedia as an item that sticks out and is more likely to be remembered than other items.

The startup pitch that provides something unique will be remembered more than the others.

To use the Von Restorff effect in your pitch consider the following:

Highlight key elements of your message so it is visually distinctive.

Use graphs or charts to help your presentation stand out from text-only slides.

Highlight words or phrases to emphasize key points.

Use GIFs with motion to capture attention.

The goal is to take the investor off ‘autopilot’ and get them to consider the information more deeply.

Presentations that are distinct and stand out from the others will be remembered by investors.

By standing out from the crowd investors will consider the deal on its own merits rather than in comparison to other deals.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.