Using Your Financial Model in a Pitch

The financial model is a key component of your pitch.

Use key financial numbers from the model to tell the story of how your business can scale up.

Here are the steps:

Start with your unit economics to show the business works.

Show how the systems you have built drive the business using the financial model.

Highlight the market size and how fast the market is growing, as well as how you will go to market if you are in the early stage.

Call out key cost figures to demonstrate you know your numbers that drive your customer acquisition process and retention rates.

Show how you will use the funds by pointing to the costs for building products, generating leads, or closing sales.

Show your cash burn and how the fundraise will give you runway.

The financial projections alone don’t tell the story of your business.

You have to pull out key numbers to tell the story.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.