User Experience Design
The user experience of the product must be designed into the product from the beginning.
Here are some key points in researching the user experience:
Understand the user’s goal and what they are trying to achieve.
The user may be trying to generate a report or store key information, or analyze data.
Identify the user’s challenge in accomplishing the goal.
The user may be trying to use multiple tools to solve a problem of which you’re one tool.
Understand what part of the problem they are trying to solve with your solution.
The user may have many steps to complete the process.
Understand how your solution fits into the user’s workflow and what comes before and after your step.
The user must move from one tool to the next to solve the problem so your tool needs to fit into the workflow.
Understand the user’s constraints.
The user may not have all the information they need to solve the problem fully but can solve it if they have key information.
Understand the user’s preferences.
The user may prefer one method over the other so you can design the product in that direction.
Design the product with these issues in mind to provide the best solution possible.
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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.