Understanding the Buyer’s Strategic Roadmap

Understanding the Buyer’s Strategic Roadmap

October 30, 2023 by investor

Understanding the Buyer’s Strategic Roadmap

In selling your business, it’s important to understand the buyer’s strategic roadmap.

Here are some reasons why you should know it well:

You can position your business for acquisition more effectively if you know how your business fits into the buyers’ roadmap.

You can communicate the value proposition of your business better.

You can adjust the risk-reward characteristics of the acquisition to fit the roadmap.

You can show your business has a competitive advantage over competitors.

You can better show how your business is synergistic with the buyer’s business.

You can provide multiple scenarios for how to merge your business into the buyer’s business.

You can provide a better integration path by knowing the buyer’s business.

Research the buyer’s strategic roadmap with these points in mind. 


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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.