Types of Company Culture

Types of Company Culture

January 9, 2024 by investor

Types of Company Culture

There are several types of company cultures.

Here is a list to consider in building out the culture at your startup:

Clan culture — this puts the team first and places everyone on the same level.

This promotes equality rather than hierarchy.

Customer culture — this puts the customer first.

This promotes strong customer relationships and experiences.

Hierarchy culture — this puts the organization first.

This promotes tradition, structure, and ranking.

Market culture — this puts the target market first.

This promotes getting products to market and leading the market.

Purpose culture — this puts serving the community first.

This promotes a give back to a cause.

Innovation culture — this puts innovation first.

This promotes generating new ideas and technologies to serve the customer.

Creative culture — this puts creativity first.

This promotes generating new ideas and stories to create experiences.

Consider these approaches in setting your company culture.


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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.