Types of Branding

There are several types of branding strategies.

Here’s a list to consider for your startup:

Company name — this strategy builds the brand around the name of the company.

High-end products and luxury brands often use this strategy.

Individual products — this strategy builds a brand around key products in addition to the company name.

Those companies with products that appeal to different customer types often use this to tune the brand to each customer group.

Attitude branding — this strategy captures the attitude of the company.

This type of branding creates an emotional connection with the customer.

Brand extensions — this strategy extends the brand to related products.

This type of branding is often used in the fashion world to extend the brand to different product types.

Private label branding — this strategy extends the brand of the store to other company’s products.

This extends the product line of the company by using its name rather than creating the product themselves.

Consider the type of branding your company needs.

 

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