Timing Matters

Timing Matters

April 22, 2020 by investor

Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.

In raising funding, you need to build a relationship with the investor and communicate your story. 

Both take time. 

It’s a numbers game. You have to put yourself in places to meet people.

Once you’ve met someone, you need to build on it with follow ups in email, calls, and meetings. 

If you wait too long between updates, the investor will lose the thread of your story.

It takes seven touches to close a sale, so it will take at least seven touches to close an investor.

There will be a great number of ‘no’s’, so look at a ‘no’ as a chance to improve your pitch and your plan. 

It takes time to build a relationship so give yourself plenty of time to do so on your fundraise.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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Copyright (c) 2020, Hall Martin and investorconnect.org. All rights reserved.

Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.