Three Key Stories to Tell for Your Startup

Three Key Stories to Tell for Your Startup

December 28, 2020 by investor

There are three stories every startup should be able to tell to investors. 

The first is your origin story which tells why you started the business to begin with and how you got to where you are today.  

This story answers the question, “Why are you doing this?” which usually comes from the storyline, “I had a problem. I couldn’t find a solution, so I created my own.” 

The second story is that of your customer and the problem they have.

This story starts with a “day in the life of a customer” and describes what they do, how they work, and what problems they face. The customer has this problem – it costs them this much each year and they are motivated to find a solution. You then drop your product in as the ideal solution.

The third story is the, “We can make the world a better place”. 

In this story, you paint a big vision of a bold future where everything is better. 

It follows the, “imagine if we had this problem solved and how much better everyone would be”. You then show how your solution gives everyone that better world.

Write out your version for each of these three stories and practice it before talking with an investor.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.


Let’s go startup something today.


Thank you for joining your host Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/
For Investors check out: https://tencapital.group/investor-landing/
For Startups check out: https://tencapital.group/company-landing/
For eGuides check out: https://tencapital.group/education/
For upcoming Events, check out https://tencapital.group/events/ 

For Feedback please contact info@tencapital.group  



Copyright (c) 2024, Hall Martin and investorconnect.org. All rights reserved.

Disclaimer:
Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.

Tags: