The Why Now

The Why Now

December 6, 2022 by investor

The Why Now

“The why now” mental model builds the case that now is the right time to launch and raise funding for a startup.

Timing is key to a successful startup launch.

Launch too soon and the market won’t be there.

Launch too late and the competition will be too far out in front of you.

Here are some key steps to use the “why now” in your fundraising pitch.

Point out key metrics from legitimate sources about changes in the market.

Confirm those trends are happening now with your personal observations.

Cite quotes from others verifying the trends.

Show how your startup will take advantage of those changes.

Articulate three reasons why your startup is best positioned to win.

Call out the opportunity to be achieved and use numbers to quantify it.

The ‘why now’ mental model shows now is the best time to start a business.

It gives immediacy to the fundraising pitch.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

Thank you for joining your host Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.

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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.