Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.

In your pitch deck, the tenth slide is the Value Proposition slide.

The Value Proposition slide shows what value your product/service brings to the customer. 

It should answer the question, ‘what benefits does it offer’ and ‘why customers will choose you over competitors’. 

If you haven’t already identified your value proposition, then make a list of key benefits your product offers.

Prioritize them from the most important to the least.

Take the top one or two benefits and write out a simple statement that describes how your product is better and why someone would use it.

The value proposition can focus on the product, the service, the brand, or the team.

Over time, you can tighten it into a 5 to 7-word tagline.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.