Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.

In your pitch deck, the sixth slide is the Traction slide.

For this slide, show current sales as well as the funnel of upcoming sales opportunities. Include forecast numbers for each opportunity.

Show the pipeline as a repeatable, predictable process and that you are creating a systematic approach to sales.

Show customers and prospective customers with their company logos as they resonate better with investors.

If the company is pre-revenue, then talk about your customer interactions and the rapid progress the team is making in achieving revenue.


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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.