Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.

In your pitch deck, the third slide is the Solution slide.

For your solution, show a picture of the core product or technology so the investor gets a sense of it.

Describe how you came up with it and why it’s a great solution.

Leave out ancillary products and other revenue streams and focus on the primary product.

Highlight both features (what it does) and benefits (why we care).

Show the benefits the customers receive from, and their ROI from using it.


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Let’s go startup something today.
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Disclaimer:
Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.