Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.

In your pitch deck the second slide is the Problem slide.

It’s important to start the pitch with the problem you are solving so the investor has a frame of reference for your startup.

Show how this is an important problem and must be solved, versus a nice-to-have solution.

It must be a big problem to solve. Investors are looking for big revenue and this comes from solving major problems, not minor ones.

Talk about the cost in dollars the problem brings.

As you present the problem, you may want to use a story to describe how you found it.


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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.