The Pitch Deck: The Market Slide

The Pitch Deck: The Market Slide

August 12, 2020 by investor

Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.

In your pitch deck, the fourth slide is the Market slide.

The Market slide shows the size of the opportunity.

Show total available market, which is anyone you can sell to.

Then show the serviceable market, which is your core target market.

Finally, show the beachhead market (who are the first 20 customers you’re going to sell if you are early stage).

For each market, show the growth rate.

The total available market should be at least $1B.


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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.

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