Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.

In your pitch deck, the eighth slide is the Competitive Advantage slide.

First, highlight your core value proposition for the customer.

Show what value the customer receives from your product/service.

A competitive advantage gives you a 30% increase in revenue or a decrease in cost.

Show what competitive advantages you have such as:

–recurring revenue

–virality

–network effects

–channel access

–platform-based solution

Using numbers to describe your advantage will make clear the benefit.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.