Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.

In your pitch deck, the seventh slide is the Competition slide.

The Competition slide often helps highlight the market size and strength by showing who else is playing in that space.

In your slide, highlight three to four competitors.

Use a table format to compare your solution to the competition on features/benefits showing the superiority of your solution.

Use glyphs and icons where you can, as it will help communicate your message.

The competition helps investors understand what market you are targeting and some investors use it to determine if you have a market at all.

Beware of saying you ‘have no competition’, as it demonstrates a lack of understanding of your target market.


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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.