Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.

In pitching your business plan, consider using the story format.

Start with the problem you faced.

Show how you couldn’t find a solution so you created your own.

And now others are coming to you for that solution.

Along the way you can talk about how you built the team and chose a go-to-market strategy.

Highlight the challenges you had to overcome.

Show the current status of the business and the upcoming plans.

Each element of the story should highlight one aspect of the business plan.

The story form keeps the audience engaged throughout the pitch because it flows smoothly.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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Disclaimer:
Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.