Team: A Core Team of Someone Building It and Someone Selling It

Team: A Core Team of Someone Building It and Someone Selling It

March 23, 2020 by investor

Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.

The investor will look closely at the team in your startup.

In particular, they will look for skills and completeness.  Your team must have the skills you need to accomplish the work and you’re not missing anything important.

At the seed level, a complete team is someone who is building it and someone who is selling it.

No fair, everyone is building it and no one is selling it.

This is the most common mistake startups make thinking we must have a product before we can go sell it.  You should be selling it all the way through. You may not be generating revenue but you should be bringing the customer through the process just as you are doing so with the investor.

In later-stage firms, the team will expand but you can again summarize the team’s capabilities as — do you have team members who are building it and those who are selling it?


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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.

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