Steps to Building Your Brand

Steps to Building Your Brand

November 28, 2023 by investor

Steps to Building Your Brand

In building a brand from scratch follow these steps:

Start with purpose.

Identify the reason behind the company and why it exists.

Research the competition.

Find out what other companies are doing to avoid duplicate messaging.

Identify the target customer.

Get specific about who you want to reach.

Choose a brand message.

Tie your company’s mission to solving the needs of the target audience.

Flesh out the values of the brand.

Define the supporting values the company stands for.

Find the voice.

Show how the brand relates to the audience.

Develop the story.

Tell the story of the company that supports the brand.

Design the logo.

Create the visual identity of the brand.

Promote the brand.

Embed the brand in every communication including email, social media, signage, and letterhead.

Follow these steps to create a brand identity for your company.


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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.