A value proposition is a feature that makes the startup valuable to the customer.

It’s not your mission statement, which is the overarching goal of the business.

It’s not your mantra that shows what your business stands for.

A good value proposition aligns with the customers’ needs.

A unique value proposition shows how your business differentiates from others.

Those who identify with your value proposition are your ideal customers.

To identify your value proposition, look at the customer’s problem and ask how you can solve it in a new and different way.

Analyze the competition to see how your solution differs.

Test the value proposition with customers to see how well it resonates with them.

Good value propositions focus on the customer and are unique.

It’s important to write out your value proposition so that you clearly understand it and can communicate it to others.

Every startup should identify its primary value proposition and promote it to the market.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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Thank you for joining your host Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.
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Disclaimer:
Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.