Founders raising funding should consider what investors want to know about their startup.

Here are some key points to make before the meeting:

Show how your startup fits the investment thesis of the investor.

This should include how it fits with the sector, stage, and trajectory of the startup.

Investors want to work with A players who are passionate about this project.

Highlight the strength of the team and how they can execute.

The investor wants to know if your product has interest from customers.

Show how you have identified customers and you know how to sign them up.

They want to see that customers will pay for it and that the product works.

The investor wants to know the team understands the challenge in front of them and how they are going to succeed.

The investors want to see who the competition is and how the team is going to compete against them.

The investor wants to know the team is setting up the business to scale. 

The investor wants to know you have an exit in mind and that it will be a good return for the investors.

Consider these points in setting up a meeting with an investor.

 

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Disclaimer:
Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.