In raising funding it’s important to build a list of prospective investors and keep them updated on the progress.

After you pitch an investor, add them to a list for updates.

It takes seven touches to close a sale so it takes seven touches to close an investor.

Short bullet point updates sent monthly to those who have heard the pitch can be quite effective.

It keeps the investors warm and reminds them you are raising funding.

Investors are looking for momentum and traction in the deal.

So it’s important to showcase that momentum building in the business.

Focus on sales, team, product, and fundraise as those are the core four things investors want to hear about.

It’s best to ask for permission to keep the investor informed after you completed the pitch.

This gives you an opening to provide regular updates.

Before launching a campaign, think carefully about what updates you will send during the campaign.

Updates include what is new to the investors and not just what is new to you.

If you haven’t told them a piece of information then it’s new to the investor and can be included in an update.

Steady, consistent progress wins the race.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
________________________________________________________________________

Thank you for joining your host Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.
For more episodes from Investor Connect, please visit the site at: http://investorconnect.org
Check out our other podcasts here: https://investorconnect.org/
For Investors check out: https://tencapital.group/investor-landing/
For Startups check out: https://tencapital.group/company-landing/
For eGuides check out: https://tencapital.group/education/
For upcoming Events, check out https://tencapital.group/events/
For Feedback please contact info@tencapital.group
Please follow, share, and leave a review.
Music courtesy of Bensound.

Copyright (c) 2025, Hall Martin and investorconnect.org. All rights reserved.

Disclaimer:
Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.