In pitching, many founders focus on how the product works or how the technology performs.

In life science, the founder most often focuses on how biology works.

It’s more important to tell why the business will work rather than how the technology works.

In the introductory pitch focus on the benefits of the technology.

Tell the story of why the business will succeed.

This typically involves not only the technical details but also the business case.

Here are some points to include:

It’s a large market.

The technology commands a premium price.

It’s difficult for others to copy.

You’ve validated the product and the market with the customer.

The team is experienced and brings a unique set of values to the business.

Finally, show how the business can scale.

Scaling means revenue can grow faster than the costs.

Instead of focusing on how the technology works, tell the story of why the business works.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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Thank you for joining your host Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.
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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.