In raising funding from investors show the support for your fundraiser.

In addition to talking about the amount invested so far, call out the interest and committed funds.

If an investor indicates they are thinking about investing $50K, then that’s interest.

If an investor indicates they are going to invest $50K, then that’s commitment.

If there’s $50K from the investor in your bank account, then that’s an investment.

Capture and maintain all three numbers for your fundraise and maintain it throughout the campaign.

Just as you show a funnel into your sales pipeline, so you can show a funnel into your investment pipeline.

It’s often the case, that the interest level is greater than the target fundraise.

Most investors will not ultimately invest but it does demonstrate to investors that others are interested in the deal.

Show these numbers in monthly updates to the prospective investors with the amounts increasing.

This demonstrates the support for your fundraising from the investor community.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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Thank you for joining your host Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.
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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.