Just as investors do research on the startup so the founder should do research on the investors.

Research includes both primary and secondary research.

Primary research comes from talking with the investors’ portfolio companies and other investors.

Ask the founders who have worked with the investor about their experience.

Look for what value the investor can bring.  

This includes both connections to other investors and business skills such as hiring, go-to-market strategies, and financial management.

Secondary research comes from researching the investor online for their past experience, investments, and content posted.

Review the investor’s LinkedIn profile to learn more about their work history.

Look at the investors’ website to understand their investment thesis and what companies they’ve funded.

Superficial impressions of an investor are often misleading.

Some of the best investors don’t carry a high profile in the community.

Choosing a bad investor can make your startup life problematic so research well and pick carefully.

This type of research will inform your fundraising efforts.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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Thank you for joining your host Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.
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Disclaimer:
Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.