In the fundraising process, the first-time founder is at a great disadvantage.

Investors and other startup founders have experience raising funding.

The investors have seen many startups, founders, and deal structures.

They have the experience from those prior engagements.

The first-time founder does not.

It’s important to recruit an expert to help with the fundraising. 

This is someone who has seen many deals before and can coach the first-time founder.

Here are some key areas of expertise they can provide:

Deal structure — there are several ways to set up an investment including type of structure, terms, and conditions.

Positioning — an investment can be positioned in many different ways.  Choosing the correct positioning for the investor is important.

Pitching — an expert can help the founder with pitching the deal so it appears polished and professional.

Pitch deck – an expert knows what information the investors want to see and can help raise the quality of the deck.

Diligence — an expert knows what information the founder needs to prepare.

There are standard practices in the fundraising process.  

The first-time founder should look for an expert to help with the fundraising.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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Thank you for joining your host Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.
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Disclaimer:
Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.